Rosie F.

Brand & Packaging Designer | CPG, Food/Beverage, Wellness & Retail

Hi, I'm Rosie! A Senior Brand & Packaging Designer specialising in colourful, personality-driven brands in the CPG, food & beverage, wellness, and retail space. For the past 9+ years, I have been a graphic designer. For 6 of those years, I’ve been the Brand Visual Lead at Bird & Blend Tea Co., where I built the brand from the ground up. Creating full visual identity systems, brand guidelines, retail graphics, product packaging, seasonal campaigns, illustrations, and everything in between. I also designed full branding and packaging designs for ecoLiving UK (SoapySuds, make & TABS), as well as creative work for Aardman, Swizzels, Sanrio, and The Tate London. My work is vibrant, fun, bold, and full of personality - but still rooted in strategy and helping your product stand out on shelf and online. ⭐ What I specialise in: - CPG packaging (pouches, bottles, boxes, cartons, wraps, sleeves) - Full visual identity systems & brand guidelines - Concept → production design - Retail assets (shelf wobblers, POS, signage, in-store graphics) - DTC & e-commerce assets - Illustration & pattern design - Marketing & campaign creative ⭐ Who I’m perfect for: - Brands in: Food & Beverage · Wellness · CPG · Snacks · Beauty · Lifestyle · Eco · Retail · DTC -Especially clients who want a brand that feels: ✨ Colourful ✨ Expressive ✨ Playful ✨ Eco but vibrant ✨ Premium but fun ⭐ Why clients hire me: - 9+ years specialising in CPG & retail - Deep experience working with printers & preparing press-ready files - Fast, friendly, highly communicative - Able to take a loose idea and develop a full brand world - Obsessed with detail, colour, and personality-led design I’d love to help bring your brand to life - whether you’re refreshing an existing identity or crafting something completely new.