Amal M.

Copywriter Arabic & English | Content Strategist | NGO Storyteller

𝐌𝐨𝐬𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. 𝐓𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐜𝐥𝐞𝐚𝐫𝐞𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠. ✨ Because posting more won’t help if your audience still doesn’t understand: ⇢ What you offer ⇢ Why it matters ⇢ Why they should trust you ⇢ And why they should act now 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐜𝐨𝐦𝐞 𝐢𝐧. I’m a Content Strategist & Conversion Copywriter helping Arabic brands, e-commerce businesses, and NGOs turn scattered ideas into clear, strategic content that builds trust and drives action. 𝑴𝒚 𝒘𝒐𝒓𝒌 𝒔𝒕𝒂𝒓𝒕𝒆𝒅 𝒘𝒊𝒕𝒉 𝒐𝒏𝒆 𝒔𝒊𝒍𝒌 𝒔𝒕𝒐𝒓𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒐𝒏 𝑼𝒑𝒘𝒐𝒓𝒌… What started as a 1-week silk store project became a 2-year partnership and opened the door to my work in e-commerce, brand messaging, content strategy, and bilingual copy. Since then, I’ve worked with 130+ clients across the GCC, MENA, and beyond, helping brands and organizations communicate their value in Arabic and English with clarity, empathy, and conversion in mind. 𝐖𝐡𝐚𝐭 𝐈 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡: ✦ Content Strategy Content audits, competitor research, messaging angles, content pillars, and 90-day content plans. ✦ Conversion Copy Website copy, product pages, landing pages, service pages, and campaign messaging for e-commerce brands and businesses. ✦ Ethical Storytelling Donor stories, impact messaging, fundraising copy, nonprofit campaign content, and NGO communications that respect dignity while inspiring action. I don’t start with “What should we post?” I start with: ⇢ Who are we speaking to? ⇢ What do they need to believe? ⇢ What is stopping them from taking action? ⇢ And what makes this brand, product, or cause worth trusting? Because strong content doesn’t just fill a calendar. ➼ It builds trust ➼ Explains value ➼ And makes the next step feel easier 🫰🏻 If you’re building a brand, store, or campaign that deserves clearer words and stronger strategy, send me a message, and let's get started! Warm regards, 💌 Amal