Oluwatosin O.

B2B Sales Development (Cold Email/LinkedIn) | GTM Engineering

Read carefully.. If you're selling a high-value B2B product or service and need more qualified leads, booked meetings, and predictable sales pipeline, read further... Are you relying on referrals and inbound leads that aren't consistent, or you've tried cold email or LinkedIn outreach, but the campaigns never generated the results you expected. Or perhaps you know outbound should work, but you're not sure where it's breaking down. The truth is, successful outbound isn't just about sending more emails or DMs. It's about targeting the right companies, reaching the right decision-makers, delivering messaging that gets replies, and building the systems that consistently generate qualified opportunities. That's what I do. I help you build a predictable outbound engine that generates qualified leads, books sales meetings, and creates pipeline using proven outbound strategies, cold email, LinkedIn outreach, and modern GTM systems. Whether you need B2B Lead Generation, Appointment Setting, Cold Email, LinkedIn Outreach, SDR support, Smartlead, Instantly, Clay, Apollo, or a complete outbound system, I can help. What I Deliver In a nutsell: ✅ GTM Strategy Before launching a campaign, I make sure you're targeting the right market. • Ideal Customer Profile (ICP) • Buyer Persona Research • Market Segmentation • Positioning & Messaging • Offer Refinement • Buying Committee Mapping • Outbound Strategy ✅ Lead Generation Infrastructure I build everything needed to launch and scale outbound successfully. • B2B Prospect List Building • Clay & Apollo Prospecting • Data Enrichment & Verification • Email Infrastructure • Email Deliverability • Smartlead & Instantly Setup • LinkedIn Outreach Systems - Heyreach, Dripify, Expandi • CRM Automation - Hubspot, GHL • AI Workflows - Claude • Reporting Dashboards ✅ Campaign Management Once everything is live, I manage and optimise your campaigns every week. • Cold Email Campaigns • LinkedIn Outreach • Multi-channel Prospecting • Email Copywriting • A/B Testing • Inbox Management • Lead Qualification • Reply Management & Appointment Setting • Weekly Reporting & Optimisation Best Fit I work best with companies that: ✅ Sell high-value B2B products or services ✅ Already have product-market fit ✅ Want to build a repeatable customer acquisition system ✅ Value strategy as much as execution ✅ Are looking for a long-term GTM partner rather than a task-based freelancer Industries include: • B2B SaaS • AI • Technology • Manufacturing • Industrial Services • Professional Services (e.g Financial Service, Marketing Agency) • Supply Chain Probably Not a Fit ❌ Commission-only engagements ❌ Businesses still validating their product ❌ Companies selling low-ticket consumer products ❌ Businesses looking for a mailing list only ❌ Anyone expecting cold email alone to solve product-market fit ❌ Looking for a cold caller or in-house SDR How We Can Work Together Most clients start with a Performance Based Pilot to validate the market, messaging, and campaign. If the results meet your expectations, we transition into a monthly managed engagement where I become your outsourced outbound growth partner. ✅ Performance Based Pilot If you need leads quickly but want to minimise risk, this is the best place to start. Choose the model that best fits your business: • Pay Per Qualified Lead • Pay Per Booked Meeting This is ideal if you want to validate outbound before committing to a monthly retainer. ✅ Managed Outbound Once we've proven the campaign works, I manage your outbound program from end to end. This includes: • GTM Strategy • ICP Development • Prospect List Building • Clay Enrichment • Cold Email Campaigns • LinkedIn Outreach • Smartlead / Instantly Management • Inbox & Reply Management • Lead Qualification • Appointment Setting • Campaign Optimisation • Weekly Reporting Think of it as having an experienced outbound team without the cost of building one internally. ✅ GTM Engineering If you're building an in-house sales or RevOps function, I'll design and implement the complete outbound operating system inside your business. This includes: • GTM Strategy • CRM Design & Automation • AI Workflows • Outbound Infrastructure • SOP Documentation • Reporting Dashboards • Team Training When we're done, your team owns the entire system and can scale it with confidence. Let's Talk - If you're serious about building a predictable B2B pipeline, I'd love to learn more about your business. When you reach out, tell me: • What you sell • Who your ideal customer is • Your average deal size • What's currently stopping you from generating more qualified opportunities I'll review your situation and recommend the fastest path forward, whether that's a Performance Based Pilot, Managed Outbound, or GTM Engineering. I only take on a small number of clients at a time, so if it looks like we're a good fit, let's start the conversation.