Laura M.

Brand Identity Designer for Premium Consumer & SaaS Brands

I help premium consumer and SaaS brands build refined, distinctive and commercially ready visual identities — from brand strategy and logo systems to brand guidelines, packaging direction and AI-supported visual content. Most of my clients come to me at the same moment: their brand has outgrown how it looks. It works, but it doesn't yet signal the quality of what they've built. My job is to close that gap — to make the brand look as considered and premium as the product behind it. With 16+ years in branding and UI design, I've shaped identities for global names and ambitious local leaders alike — including Unilever, Riot Games, Admiral Markets and Delfi — as well as funded startups building their first serious brand. The brief is always the same: look premium, feel intentional, and sell. - How I work - I don't hand over a logo and disappear. I build identity systems — the logic, the rules and the assets a brand needs to stay consistent everywhere it shows up. Clear process, sharp thinking, and design you can actually use, not just admire. Where it adds value, I bring AI into the workflow — for product visuals, campaign imagery and rapid concept exploration — directing the tools rather than being replaced by them. More creative range, faster, without losing craft. - What I do - Brand & Identity — strategy and positioning, logo systems, full visual identity, brand guidelines and brand books Applied Brand Assets — stationery, social media identity, marketing material, packaging and product labels, presentations AI-Generated Visuals — product imagery, product video visuals, and full visual photoshoots Web & Mobile — landing pages, responsive web design, mobile app and SaaS UI - Who it's for - Founders and teams who care about how things look and want a partner who treats their brand as seriously as they do. If you want premium work, clear communication and a process that respects your time, we'll work well together. The best first step is a short conversation about where your brand is and where it needs to go. Message me — I'll tell you honestly whether I'm the right fit. Toolset: Adobe Creative Cloud · Figma · Claude · Kling · Runway · Seedance