Vivian W.

China Cross Border E commerce Project Manager

Work experience: Role: Project Manager Goal: Get overseas brands and products to be launched in China cross border E commerce platforms and trading companies. Collaborated brands: A New Zealand skincare brand A nutritional brand - German manufactured and distributed in Australia A New Zealand brand with Nutritional and skincare ranges Australian nutritional brand US hair care brand Responsibilities: 1. Set out brands China market engagement strategies. a) Deliver China consuming market trend and competitive analysis. b) Roll out pathways for brands on how to take actions and what expectations(forecasted income and investment) could be. c) Bring proposed platforms and trading companies to engage with and set out pricing strategies both (various standards retail pricing and B2B pricing) by calculating value chain. d) Bring proposed social media engagement strategies to lift brand presence and recognition in China market to gain long term loyal fan base in China. Deliverables: New Zealand skincare brand: Set up official direct channels on all key cross border e-commerce platforms in under 12 month for this New Zealand brand, a leading cosmetics/natural skin care company. Implemented brand building strategy while achieving $USD8.2M in retail sales year one. Company was purchased in 2018 and we ceased distribution in 2019. US hair care brand: Launched a complete distribution and sales solution for an ultra high end functional hair care company, on all major cross border e-commerce and social media platforms. Achieved $USD1.5M retail sales in 12 months. A nutritional brand - German manufactured and distributed in Australia: Created a massive B2B and B2C sales network while navigating complex regulatory challenges and changes, for a children’s healthy food supplement product that is gaining popularity in China. Average annual company sales over the last 3 years $USD6M. Role: Office Manager and Marketing and Sales Manager Goal: a) Team building and maintainance b) Set up standard process of recruiting brands; annual goods purchasement goal & monthly service fee & monthly promotional fee which invested by brand and China side D2C & B2B sales team and digital marketing team building. c) Grow profit from overall bussiness. Monitor each aspects cost and profitability. Collaborated brands: UK dry shampoo brand New Zealand – pharmaceuticals brand US skincare brand Responsibilities: a) Build up strong skilled brand Tmall.hk Flagship Store operational team in Guangzhou office to uplift D2C operational capability. Interview candidates such as operators, copywriters, designers, livestream media buy specialist. b) Build up strong B2B channels development team to manage and enhance B2B customers though serve and negotiating with trading companies and as well as personal dealers. d) Brand reporting. Have regular China performance review with brands to go through achievements and challenges and solutions. Deliverables: UK dry shampoo brand Achieved Year 1(2020.06-2021.05) contracted purchasement goal of 250k GBP value. It’s Tmall Flagship Store has been one of top players in Tmall cross border dry shampoo field from a completely new setup store in September 2020. Achieved 200k USD purchasement goal in Year 1. Successfully sourced bunches of upper tier Taobao livestreamer who are great match of brand’s position and has been a major sales contributor. New Zealand – pharmaceuticals brand This is a company that has grown from a start-up in a garage in 1997 to today being a significant player in the Australian and New Zealand pharmaceutical market. We introduced this brand into China Cross border D2C channel Tmall.hk. Achieved Year 1(2020.01-2020.12)10k AUD purchasement value. Aggressively engaged brand in China social media platforms, by positioning Little Reb Book as Post-90s female’s hang-out community and latest trends of consumption and invested in KOLs with the correct consuming group, brand Tmall Flagship received great amount of high value natural traffic.