Simone J.

Brand Strategist & Social Media Manager

𝗜 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀𝗻'𝘁 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗲𝘁, 𝘁𝗵𝗲𝗻 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗿𝘂𝗻 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝗳𝗶𝘅𝗲𝘀 𝗶𝘁. That starts underneath the posts, at the positioning and voice that decide what's worth saying before we ever decide how to say it. I'm drawn especially to brands doing work that matters: lifestyle brands, wellness practitioners, therapists, medical and health-adjacent brands. I research why a platform works the way it does, but a lot of it comes down to instinct: knowing when a line actually lands. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • End-to-end distribution setup: Riverside hosting, RSS feeds, direct Spotify/Apple connection, submission and approval across Amazon Music, iHeartRadio and Deezer • Notion-built podcast hubs: a proper home for episodes, assets, scheduling and notes, so production doesn't live scattered across five different docs • Show branding: cover art, episode thumbnails, bios, show notes, metadata 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • Brand audits grounded in research: understanding what actually earns attention on each platform before a single post gets planned • Positioning statements, tone of voice guidelines, content pillar frameworks • Copy that blends AI drafting with hands-on tuning, so the words still sound like the brand 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Content calendars, captions, reels and carousel direction • Primary platforms: Instagram, LinkedIn. Secondary: YouTube, TikTok, Facebook, and Substack • Pinterest setup and SEO • Shop and storefront setup: Shopify, Stan Store, Linktree, SEO and listings 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 • Notion systems, content inventories, workflow builds 𝘈𝘷𝘢𝘪𝘭𝘢𝘣𝘪𝘭𝘪𝘵𝘺: 30+ 𝘩𝘰𝘶𝘳𝘴/𝘸𝘦𝘦𝘬