Michael L.

Fractional CMO | Revenue Marketing Architecture

As small businesses grow, marketing budgets increase, but results and revenue (ROAS, CAC) stagnate. You might not even own or understand your marketing. Data from Ads, SEO/AEO and the CRM in general aren't pointing to what works. I provide clarity about your campaigns and spend. What's working, what's not, and how to quickly move toward substantial improvements. Architecture and the team approach to content and ad spend will become much more clear. Hands-on marketing and setup, effective messaging, and tracking improved engagement and conversions. Nothing will stay siloed, I put together the pieces into one congruent strategy and execution. 250 new leads a month, 35 meetings and an increase of 23% in Deals -- for a manufacturer in Guangzhou, China built with personalized email, LinkedIn and outbound. Grew tracked sales from $550K to $5M in annual sales optimized through data wins tracked in HubSpot architecture for an Entertainment Tech startup. $850K in conference revenue built from website and 1-to-1 marketing from several teams and handoff to sales. I work best with B2B companies between $1M–$8M. The ones who hire me are building toward $4M, $10M, $25M —and they bring me in to build the marketing strategy and architecture to make that happen. If this sounds like where your business is right now, the next step is simple — send me a message with a quick picture of where things stand. What you're seeing, and what you need to be ready for. That's enough to tell me whether I can help, and enough for us to move forward with a short meeting and audit.