Wade S.

Esq. Copywriter: Elite Copywriter and Newsletters For Businesses

If you are reading this, it tells me you want to have profitable newsletters, sales letters, or emails in your business, like this enterprise-level client here: "When sourcing a brand storyteller, I read through the majority of Wade’s portfolio before realizing the real reason I had made it that far—everything he wrote was so funny and interesting! His ability to use infotainment in his brand storytelling was so clever and unique that I just had to hire him for an upcoming creative campaign. In our first email campaign, our average open rate was well above the industry average. It also led to an interesting exchange with several Content Managers, VPs of Marketing, and Product Marketing Managers who reached out to us personally to applaud the nature and approach of our email content. . .It just goes to show the difference a creative storyteller can make in your marketing. On top of that, Wade is a pleasure to work with and lets you be a part of the creative process—win, win!" --- Kristi Gamboni - Sr. Integrated Marketing Manager @ TrustRadius You should know that one of the keys to world-class writing is the ability to produce the content consistently at a high level, issue after issue. A proven framework is a requirement to be able to do this. Not only do I have a market-tested framework that I have honed across different verticals, but I also teach it to copywriters (along with published writer James Shrimpton). One of my students recently said: "I can't say enough about working with Wade and James in the Ghostletter Seminars. Their complementary skills and styles were engaging and incredibly enjoyable. Wade's content framework alone was worth the price of admission . . . " --- Jacob Treloar If you want entertaining content that captures attention while delivering your message, I can help. In fact, if you're looking for newsletter ghostwriting, email campaigns, or even some kind of shenanigans I’ve never seen before (What? I thought we were in the trust tree), I am pretty much your only option. Bottle up that scoffing sound and hear me out. My name is Wade Skalsky and I specialize in delivering content that keeps people’s attention by entertaining them first and delivering the brand messaging second. Plenty of writers say they are good at ‘infotainment' but they usually only have one side of the coin. In other words, they are funny but lack the ability to match the 'voice' of their client, or vice versa. “But Wade, you haven’t told me any jokes yet. I came for the clown show.” No, you didn’t. You came for help with delivering your message. Unlike other writers, I am the best at infotainment because I understand tone, context, and proper framing. I have mastered being interesting and informative at the same time. “I have a very particular set of skills.” <-------In my best gravelly Liam Neeson voice. Here’s the proof. I won a coveted producer award for my one-man show, Fish out Of Whiskey, at the Hollywood Fringe Festival. Lots of people are talented creative writers, I just happen to also be a veteran 20-year Los Angeles trial attorney. I know how to professionally persuade and entertain total strangers all day, every day. (The whole lawyer thing also means I know all about compliance issues in your industry.) So far, I’m the only writer I have ever seen who uses elite-level persuasion, honed over decades of trial work, coupled with an outrageous live theatre game earned on the Los Angeles theatre row. When you work with me, first we’ll get on a deep dive call where I will ask about your business, your customers, and figure out how entertaining your brand is. Why the last one? I strive to be one or two degrees more entertaining than my client’s brand. There is that dang context issue again. Content and brand mismatch is an absolute killer mistake. I will not work with people who are unwilling to figure out how they want to frame their brand using infotainment. We will collaborate on this issue together. It takes two to polka. If you want to dance, contact me to see if it’s a good fit. I’m busy building my own platform off Upwork so don’t get ants in your pants if it takes me a bit to get back to you.