Camila W.

Hotel & Restaurant Marketing Strategist | CRM, Social Media & SEO

I specialize in helping hotels, restaurants and hospitality-related companies grow through data-driven and creative marketing strategies — combining CRM, email marketing, SEO content, and social media storytelling with a deep understanding of hospitality operations. Currently, I own Mozza Pizza Bar in Florianópolis, Brazil, where I lead CRM strategy and product development, managing campaigns that build guest loyalty and drive repeat visits. I also write email newsletters and marketing content for Revista Diverso, and craft SEO-optimised features and listicles for Capital A List, spotlighting London’s most exclusive dining destinations. My background includes social media management for tourism companies, hotels and restaurants worldwide, as well as content creation for travel brands and websites, ensuring each project reflects the venue's personality while driving measurable engagement. I bring hands-on hospitality experience as a restaurant owner and former bartender, and hold advanced certifications, including a Master’s in Restaurant Management (EAE Business School), WSET Level 2 in Wine, a Social Media Marketing specialisation from Northwestern University, and a certification from Scuola Italiana Pizzaioli. I offer restaurant marketing strategies, which include: - SEO strategy for online platforms (social media, google) - CRM strategies and analysis - Campaign strategies to increase sales - Graphic design for Instagram content - Post schedule for feed and stories on Instagram -Analysis of results and engagement