Hridoy B.
Conversion Tracking Specialist | GA4, Google Ads, GTM, Meta Pixel CAPI
I engineer conversion tracking infrastructure across Google Analytics 4, Google Ads, Meta Pixel Conversion API, and Server-Side Tracking via Google Tag Manager. This helps businesses fix broken attribution caused by duplicated, missing, or mismatched conversion data. If your dashboards look fine but your numbers don't add up, the problem is usually upstream, not in the platform. I build and repair this infrastructure end-to-end - no guessing, no rebuilding on top of a bad foundation. ๐ My Track Record: โ 300+ GTM implementations across 30 different CMS platforms โ 10-30% average recovery of previously lost conversion signals โ Took multiple clients' Meta Event Match Quality scores from 4 to 9.3 out of 10 โ CRM-to-ad-platform integrations so optimization runs on real revenue, not raw lead counts ๐ Signs Your Tracking Needs Attention: โ Conversion counts are lower compared to your actual sales โ Meta's Event Match Quality (EMQ) score is very low or inconsistent โ Leads or purchases are being counted twice โ Offline sales or bookings aren't making it back to Google or Meta Ads โ Consent tools (Cookiebot, CookieYes, etc.) are silently blocking your pixels ๐ My Core Specializations: โญ GTM Infrastructure & Server-Side Tagging โ Custom JavaScript and data layer solutions for iframes and complex funnels โ Stape first-party custom domain mapping & custom loader to bypass ad blockers โ Client-side vs. server-side event auditing and reconciliation โญ Google Analytics 4 (GA4) โ Full GA4 implementation, browser and server-side tagging โ Ecommerce funnel tracking (View Item to Purchase) and lead generation event tracking โ Cross-domain tracking, UTM structuring, and custom exploration reports โญ Google Ads Conversion Tracking โ Lead and Purchase tracking with Enhanced Conversions for accurate attribution using user-provided data โ Call tracking, dynamic remarketing, and micro-conversion setup โ Google Ads conversions with Stape & Server-Side GTM โญ Meta (Facebook & Instagram) Ads Attribution โ Meta Pixel Conversion API setup with Stape server-side configurations โ Meta CAPI Event Match Quality (EMQ) optimization using customer information parameters โ Event deduplication with Event ID and restricted category-compliant pixel setup โญ Multi-Channel, CRM & Offline Conversion Tracking โ TikTok, Pinterest, Snapchat, and LinkedIn Pixel + Conversion API โ Microsoft Ads, X (Twitter), Taboola, and Outbrain tracking โ GoHighLevel, HubSpot, Zoho, Pipedrive, and Salesforce CRM connected to your ad platforms ๐ Platforms I've Worked On: โ CMS: WordPress, WooCommerce, Shopify, GoHighLevel, Kajabi, Magento, BigCommerce, Wix, Webflow, Squarespace, ClickFunnels, HubSpot, PrestaShop, Samcart, ThriveCart, Shopware โ Forms: Elementor, WPForms, Contact Form 7, Gravity Forms, Typeform, Tally, Heyflow, Jotform โ Booking: Calendly, Acuity Scheduling, Timely, Collins, Sevenrooms Ready to trust your conversion data again? Message me for a quick 15-minute discovery call. I'll show you exactly what's happening behind the scenes with your tracking.