Maai L.

Creative Strategist & Designer I High Converting Meta Ads, EDM, VSL

I built creatives that look good and are built to perform. Now, as a Creative Strategist, I bring both sides together. Creative volume matters. But volume without intention is just noise. With Meta’s Andromeda system, creative diversification matters more than ever. That doesn’t mean making 20 versions of the same ad. It means testing different angles, concepts, messages, and customer insights, so every creative has a reason to exist. That’s what I help DTC brands do. I combine customer research, competitor analysis, and performance data to uncover what your audience actually cares about and turn those insights into: → Creative strategies & testing plans → Angles, concepts & customer-led messaging → Hooks, headlines, scripts & ad copy → Funnel-specific creative direction → Clear briefs for designers & editors → Performance analysis & winning iterations I also look beyond ROAS, analyzing metrics like CTR, ATC, purchases, spend, and funnel drop-offs to understand what’s working, what isn’t, and what we should test next. And because I started in design, I understand how strategy translates into actual execution, from messaging and visual hierarchy to format and creative direction. Different angles. Different concepts. Better tests. Every creative with intention. If you need someone who can connect research → strategy → messaging → creative direction → performance → iteration, let's talk. 💫