George R.

Highly experienced UK SEO with 12+ years in the industry.

I've worked in SEO for 11 years now, and I am currently Associate Director of SEO Strategy at one of the world's most prestigious multinational agencies where I work as a consultant in the UK. This enables me to freelance too, and in this work I mainly help SME clients - which is a really rewarding contrast to the big brands I am used to working with in my agency role. I am highly experienced in designing SEO strategies which implement the correct mix of Technical SEO, On-page content suitable for both AI/LLMs and traditional search engines, E-E-A-T, Off-page, Link Building and Local SEO (if suitable) for my clients. I also have extensive experience with Google Merchant Centre, and have implemented multi-channel strategies. I am also an experienced copywriter, capable of putting together large content strategies & 'topic clusters' and producing all of the content myself. I'm experienced in many sectors including Ecomm/Retail, B2B, Travel, Hotels, Healthcare, Education, Finance, Automotive, Charity, Photography & Property. I have pro licences for most of the top SEO tools, such as Screaming Frog, Ahrefs, Moz, Sistrix, SEMRush, Neuron Writer, Market Muse and more. I also have vast experience of many CMS platforms including Shopify, WordPress, Magento, Drupal, Wix, Squarespace and I have worked on many bespoke CMS systems over the years too.