Amna K.

Brand Growth Specialist | Social Media, Web Dev, Ads | & Content

I help brands launch, scale, and win using performance-driven marketing, strong creative execution, and clear strategy. With 9+ years of hands-on experience across e-commerce, SaaS, local businesses, and marketplaces, I specialize in turning early-stage ideas into structured, revenue-generating brands and scaling existing businesses through smarter acquisition, retention, and digital systems. Social Media Content Creation - Platforms: Instagram, Facebook, TikTok, LinkedIn - Reels, posts, carousels, and stories - Monthly content planning and scheduling - Caption writing and brand alignment - Engagement and growth strategy Brand Guidelines - Brand positioning and tone - Color palette and typography - Visual consistency for web, ads, and social - Practical brand guideline documentation Email Journeys & Retention - Welcome and onboarding sequences - Abandoned cart and post-purchase flows - Re-engagement and retention campaigns - Segmentation and performance tracking Website Development - Platforms: Shopify, WordPress, Webflow - Conversion-focused website builds - Mobile-responsive and SEO-friendly setup - Analytics and tracking integrations - Marketing and email tool integration - Website Revamp & Optimization - UX and conversion review - Layout, copy, and performance improvements - Speed and mobile optimization Meta Ads (Facebook & Instagram) - Campaign setup and management focused on conversions - Audience research, targeting, and scaling strategies - Creative testing and performance optimization - Pixel, CAPI, and conversion tracking setup - Clear reporting on CPA, ROAS, CTR, and funnel performance Meta Ads Audit - Review of campaign structure and tracking setup - Audience overlap and fatigue analysis - Creative and messaging performance review - Actionable recommendations to improve results Reddit Ads - Subreddit and audience research - Native ad copy aligned with Reddit culture - Funnel and landing page alignment - Performance tracking and optimization Keywords: Digital Marketing Social Media Marketing Social Media Content Creation TikTok Marketing Instagram Marketing User Generated Content (UGC) Facebook Ads Manager Google Ads Marketing Funnel Optimization E-Commerce Website Development Shopify Development WordPress Development Amazon FBA Marketplace Optimization (Faire, Etsy) Data Analytics