Dara M.

AI B2B Lead Gen: LinkedIn Ads | PPC | Meta | AI | CRO | Video| 16+ Yrs

B2B SaaS, B2B AI Platforms, B2B HR, B2B Cloud & IT Services, B2B Construction, B2B Financial Services, B2B Biosciences, B2B Pharma, B2B Medical, B2B Healthcare, B2B Manufacturing, B2B Logistics, B2B Enterprise & more. 16+ Years in B2B SMB & Enterprise Growth Strategy | 5-Star Google Reviews | Top Rated on Upwork | Google Ads & LinkedIn Ads Certified | Freelance Fractional CMO B2B AI lead generation solutions for growth-focused firms. I help B2B companies generate qualified leads & improve pipeline performance through paid media, funnel strategy, & conversion-focused optimisation. I work as a freelance contractor, not an agency. I do not outsource any of the work. Every client works directly with me, which means a deeper understanding of the account. I stay close to the strategy, execution, data, & performance. If I am managing your campaigns, you are dealing with the person doing the work. Over the past 16+ years, I have worked across a wide range of B2B sectors, including SaaS, AI platforms, HR, cloud & IT services, financial services, pharma, medical, healthcare, manufacturing, logistics, construction, & enterprise services. I have supported both established enteerprise & growing firms that need a more effective approach to lead generation, paid acquisition, & conversion. My work is best suited to B2B companies that want more than basic campaign management. Many businesses already have ads running, traffic coming in, or some form of lead generation activity in place, but the results are disappointing. Clicks may be coming through, but lead quality is weak. Traffic may be landing on the page, but conversion rates are low. Spend may be increasing, but the commercial return is unclear. In those situations, I help identify what is holding performance back & what needs to change. That can include refining targeting, improving messaging, restructuring offers, strengthening retargeting, tightening tracking, improving landing pages, or reviewing the full path from first click through to lead capture & follow-up. In B2B marketing, it is rarely just one issue. Results usually improve when the whole system is looked at properly. My core areas of work include LinkedIn Ads, Google Ads, Microsoft Ads, retargeting strategy, landing page optimisation, funnel strategy, audience targeting, performance reporting, & lead generation consulting. I can support both strategy & hands-on execution, depending on what the project requires. I am especially useful for companies that need help with problems such as: • B2B AI • high spend with too few qualified leads • weak conversion rates from paid traffic • poor fit between targeting, messaging, & landing pages • offers that ask too much, too soon • underperforming LinkedIn or Google campaigns • unclear attribution or inconsistent reporting • long sales cycles with weak nurturing between first touch & sales conversation My approach is built around the realities of B2B buying. Longer sales cycles, multiple stakeholders, niche audiences, higher value deals, & tighter trust requirements all shape how campaigns should be planned & managed. I do not treat B2B like ecommerce, & I do not optimise around shallow metrics in isolation. Click-through rate, CPC, & lead volume matter, but they only matter in context. The real focus should be on lead quality, conversion efficiency, pipeline contribution, & whether the marketing activity is helping move the business in the right direction. Clients usually hire me because they want a senior consultant who can think strategically, work independently, & remain hands-on. They do not want layers of account management, junior execution hidden behind meetings, or work being passed around behind the scenes. They want direct access, honest advice, & someone commercially minded enough to understand that paid media should support real business outcomes. I also place a strong emphasis on clarity. That means clear communication, clear recommendations, clear reporting, & clear thinking about what should happen next. Positioning, offer design, page structure, form friction, follow-up, & tracking setup all affect the result. I am used to looking across those areas & helping clients make practical improvements. If needed, I can work across: • LinkedIn Ads strategy & management • Google Ads strategy & management • Microsoft Ads / Bing Ads • retargeting campaign planning • audience research & refinement • offer & funnel strategy • landing page conversion improvement • campaign audits & performance reviews • reporting & analysis • lead generation strategy for B2B growth I take pride in being thoughtful & commercially aware. I care about doing the work properly, not rushing through tasks or hiding behind vague marketing language. If something is not working, I will say so. If something needs testing, I will explain why. If there is a simpler or more effective route, I will recommend it.