Thomas L.

PMM Consultant & Copywriter

I specialize in fixing positioning problems for B2B software companies (and I write the copy too). If buyers don’t understand your value quickly, you lose momentum in all the important places: - On your website - In sales conversations - Against competitors I help B2B software companies clarify what differentiates them, then turn that into messaging buyers immediately understand on a rewritten website. Most consultants stop at a positioning slide deck. Most copywriters skip positioning entirely. And I do both on purpose. I’ve worked with 50+ B2B software companies including Looker, SoundHound, Ironclad, Yesware, Sprout Social, Impact, and more. If you’re: - Revamping your website - Losing deals to competitors with weaker products - Struggling to explain your product clearly Shoot me a message.