Bobby C.

Email Marketing, Product Marketing, B2B Copywriting, UX Writing

Bobby has 10 years of marketing experience, including five in-house at B2B SaaS companies (employee engagement, HealthTech and FinTech), and previously worked in entertainment news (E! News and BuzzFeed). Available for marketing, content, editorial, and copywriting work. This includes but is not limited to: - Lifecycle marketing & email marketing: Automation building, segmentation, copywriting, strategy, email building, design through subcontractor (Platform specialty is Customer.IO, but have also used Klaviyo and Active Campaign) - Technical writing or help center/knowledge base articles - Fractional product marketing manager - Product launch marketing - Sales collateral (1-pagers, decks) - UX Writing - Market research - Competitive intelligence - Product communications - Thought leadership and executive communications (social media, press releases) - Copywriting - Organic social media strategy - B2B landing page copywriting For two years, I've been freelancing full-time across various marketing functions — specializing in email marketing (customer-focused) for B2C brands in FinTech and HealthTech. Most recently, I worked in-house as the sole full-time marketer at a small B2B2C fintech startup and previously led product marketing at Arianna Huffington's Thrive Global. Earlier at Thrive, I worked on Arianna's thought leadership and executive communications. I started my career in the social media and editorial space. Before working in marketing, Bobby cut his teeth writing for VH1, HuffPost, and a local Massachusetts newspaper while in college.