Kim P.

The Sass in B2B SAAS: Turning Ideas into Revenue and Engagement

Hi! I'm Kim , a passionate ENFJ with over 20 years of sales and marketing experience, specializing in transforming whiteboard concepts into successful business outcomes. My expertise spans demand generation, account-based marketing, product marketing strategy, social media, email marketing, marketing analytics, and campaign development. In the B2C world, you impact a shopping cart, but in the B2B world, you impact a paycheck. If I can make you more money, it's all the worthwhile to me. I partner with sales, marketing, and product leaders to inspire revenue teams, boost productivity, and create a culture of excellence. My approach combines qualitative and quantitative insights to develop programs that increase top-of-funnel demand, shorten prospecting and onboarding times, enhance field effectiveness, and bring cutting-edge product offerings to life. Here's where I excel: Demand Generation: Crafting and executing multi-channel strategies aligned with client personas and sales objectives to support pipeline and revenue goals. Account-Based Marketing (ABM): Designing and implementing targeted initiatives that drive significant ROI and generate high-quality leads. Marketing Strategy: Leading go-to-market initiatives, managing marketing KPIs and budgets, and developing comprehensive marketing plans. Sales Enablement: Improving sales productivity through strategic planning and effective marketing campaigns. Business Development: Driving business growth through innovative marketing strategies and performance marketing. And finally, here's what I can do with a tech stack: Proficient: HubSpot, Pardot, Marketing Cloud, Salesforce, Salesloft, Canva, Google Analytics, Hootsuite, WordPress, Terminus Intermediate: Marketo, Mailchimp, Klaviyo, Adobe Acrobat Suite, 6Sense