Ruoxi Y.
Chinese Consumer Insights | User Operations | Market Research
I help international brands and startups understand Chinese users, collect meaningful feedback, and turn it into practical product and market decisions. I am a Chinese-English bilingual freelancer working across consumer research, user operations, and cross-cultural market support. My experience includes managing a 16,000+ niche consumer community, organizing 20+ offline consumer events, supporting international visitors and residents from 8+ countries in China, and coordinating early-stage consumer product development. I can support you with: ā¢ Chinese consumer and competitor research ā¢ Xiaohongshu and Chinese-language social listening ā¢ Qualitative customer research and interview moderation ā¢ Customer feedback analysis and insight synthesis ā¢ Chinese user onboarding and user operations ā¢ Cross-cultural localization and consumer communication My strongest industry knowledge is in food, beverage, hospitality, travel, lifestyle, and consumer products, but I also work with startups and digital products where Chinese user context matters. I focus on a specific question: what are users actually saying, where are they getting stuck, and what should the business do differently?