Paula B.

Fractional Head of Growth & Founder | Growth Strategy & Positioning

With 11+ years of experience across B2B SaaS, consumer brands, marketplaces, and mobile apps, I help founders identify where growth breaks down and build the strategic clarity, positioning, and systems needed to unlock sustainable growth. I've partnered with founders and leadership teams across the United States, Switzerland, and Latin America, helping startups and growth-stage companies navigate complex growth challenges in fully remote and international environments. As both a Fractional Head of Growth and former founder, I've operated on both sides of the table: building products, finding product-market fit, making difficult strategic decisions, and turning growth challenges into scalable opportunities. I often become a strategic thought partner to founders, helping them challenge assumptions, prioritize opportunities, and identify the few initiatives that will create the greatest impact. Some results: • Scaled my own luxury beauty marketplace startup from $0 to $40K MRR in 6 months as a solo founder • Reduced churn by 78% for a PLG SaaS company • Increased MRR by +356% through growth and retention initiatives My strongest skill isn't running a single channel. It's identifying where growth breaks down across positioning, acquisition, activation, retention, onboarding, customer experience, and monetization, and helping companies focus on the few initiatives that will unlock the next stage of growth. Areas I typically help with: • Growth Strategy • Product Positioning & Messaging • Go-to-Market Strategy • Customer Research • Growth Audits & Diagnostics • Funnel & Conversion Optimization • Lifecycle & Retention • Business Model & Monetization Strategy If you're looking for someone who can connect product, marketing, and customer experience into a scalable growth system and bring both strategic thinking and founder empathy to the table, I'd love to talk.