Laura W.

Brand Strategy & Visual Identity Design

I’m a British, degree-educated Brand Designer, Illustrator, and Creative Strategist based in California, specialising in thoughtful, story-led branding for small businesses. With over 8 years of experience in design education before transitioning into freelance full-time, I bring a unique combination of creative thinking, strategic problem-solving, and clear communication to every project. My background as a Design & Media teacher sharpened my ability to distil ideas, structure information clearly, and create work that is not only visually compelling, but purposeful and effective. I’m collaborative, highly organised, and easy to work with, placing strong value on communication, transparency, and a considered creative process from concept through to delivery. What I do: ✦ Brand Identity Design ✦ Brand Strategy & Positioning ✦ Brand Storytelling & Visual Direction ✦ Logo Suites & Brand Assets ✦ Brand Refreshes & Repositioning ✦ Custom Illustration ✦ Packaging & Print Design ✦ Event & Wedding Stationery ✦ Social Media Templates & Visual Assets ✦ Basic Website Design (Squarespace & Wix) Tools & Platforms ✦ Adobe Creative Suite (Illustrator, Photoshop, InDesign) ✦ Procreate ✦ Canva ✦ Squarespace & Wix ✦ Final Cut Pro & CapCut (basic video editing) ✦ Google Workspace & Microsoft Office I work best with founders and small businesses who care about how their brand feels just as much as how it looks - whether you’re starting from scratch, refreshing what already exists, or finally ready to create something that feels more aligned, strategic, and unmistakably you.