Robert L.

Revenue Operations Consultant | Fractional COO/CFO

Hey there, I’m Robert, but my friends call me Keith. My thing? Building the operating systems behind growing businesses: CRM architecture, automation, reporting, and the processes that connect sales, operations, and finance into one revenue machine. Some recent outcomes: scaled a regional roofing company from $5M to $15M in revenue. Built a sales call center that turned $50K in ad spend into $600K in 90 days. Stood up every department of a healthcare startup, sales through finance, through to its acquisition. My engagements run from first-revenue founders to a nine-figure manufacturer, and the common thread is always the same: real revenue moving through a system that no longer keeps up. What makes working with me different? I'm not an agency. Every engagement is scoped, architected, and led by me personally, with lean support behind me for execution speed. The person who diagnoses your business is the person who designs the fix. No account managers, no junior handoffs, no re-explaining your business to someone new in month two. I keep the client roster deliberately small so it stays that way. What I Can Help With: Custom CRM builds (HubSpot, GHL, Zoho, Jobber, JobNimbus, Acculynx, Monday and more; even a bit of EHR setup if you’re in the medical space) Automation, workflow design, and practical AI systems that remove real work Systems, Automations & Engagements (SAE) Mapping and Audit Reports Process Analysis and Improvement (sales, operations, accounting and more) Pipeline optimization: speed-to-lead, follow-up, conversion Custom go-to-market strategy and lead acquisition framework Dashboards, reporting, and data cleanup Fractional COO services (recruiting, project management, departmental organization) Fractional CFO services (chart of accounts, balance sheet, QBO set up/integration, support for capital raises & early-stage operations) Here’s the truth: I really just love talking shop. Even if we don’t end up working together, I genuinely enjoy brainstorming and helping business owners find solutions. Sometimes a 15-minute conversation can unlock months of stuck progress. How I work: retainer or project-based, full transparency, fast and solution-oriented. My rate reflects senior-level work done right the first time. If you're shopping for the cheapest builder, I'm probably not your guy. If you want a systems partner who's accountable for outcomes, drop me a message. First discovery call is free. Cheers 🍻, Robert Keith Landals