Ipek T.

B2B SaaS Marketing | GTM, Product Marketing & Growth

With 8+ years of experience in B2B SaaS marketing across both in-house and consulting roles, I help SaaS companies improve positioning, launch products more effectively, and build GTM strategies that drive qualified growth. My background includes product marketing, go-to-market strategy, growth marketing, SEO, PPC, lifecycle marketing, and cross-functional alignment across product, sales, and marketing teams. I typically support founders and teams with: - GTM and launch strategy based on market, competitor, and buyer research - Product positioning and messaging that clearly communicates value - Identifying growth opportunities before scaling channels or ad spend - Improving alignment between product, marketing, and sales teams - Turning complex or unclear products into actionable marketing strategies - Evaluating acquisition, onboarding, and conversion bottlenecks I’ve worked with SaaS companies across industries including healthcare, creative operations, and resource management, helping teams strengthen their positioning, improve marketing clarity, and support growth initiatives across multiple channels. I usually work with companies in two stages: - Preparing for a product or feature launch - Scaling after launch and struggling with traction, differentiation, or conversion Available for consulting, fractional support, and long-term marketing roles that combine strategy and execution.