Artem P.

Brand Identity, Logo & Visual Systems Designer for Startups | ASO

I'm a brand identity designer with 8 years of experience. I help startups and growing companies use branding to attract customers, win investors and partners, and become recognizable in their market. 🏆 8 years in brand identity and visual systems
 🏆 50% of my career in fintech and govtech, including 2 years embedded in a govtech product team 🏆 Enterprise-grade clients — Avis, Helvetas, GIZ and USAID affiliates, all passed full legal and compliance review 🏆 End-to-end — strategy, identity, motion and product UI in one pipeline Working at that level taught me to treat brand as a business asset. Done right, it adds value to the product itself, not just to how it looks. ▌ STRATEGY BEFORE DESIGN Visual decisions come last. I start with positioning: whom you compete with, where there's room to stand apart, what the brand should say and what it should stay away from. The design system grows out of that — every visual decision carries a specific message, and it's chosen because it does. 📊 Inconsistent brand presentation costs companies up to 23% in revenue (Lucidpress). That loss usually isn't the logo. It's a company using its identity inconsistently — the website, the deck, the packaging, and the ads all look like they belong to different companies. ▌ WHAT I DO Brand & Identity ▸ Brand identity systems — the full visual language. Color, typography, graphic elements, photography direction, iconography, motion elements, brand characters, layout rules. Plus the logo suite: primary mark, submarks, versions. Built to scale as you grow. ▸ Brand guidelines and brandbooks your team can use without calling me ▸ Rebranding and brand refresh, without losing the equity you've built ▸ Art direction and creative supervision Design & Production ▸ Website design — landing pages, marketing sites, UI/UX in Figma ▸ Investor decks and presentation materials that help win funding rounds ▸ Packaging and label design ▸ Print and brand collateral — business cards, brochures, catalogs, stationery ▸ Social media templates and marketing graphics ▸ Motion design and animation — logo animation, brand motion, animated stickers ▸ Product and interface branding ▸ Ongoing support at preferential rates
 . I work on monthly retainers as a fractional design partner, at rates lower than one-off projects. ▌ A FEW THINGS WORTH KNOWING ✅ I grew up in a family that ran a business, so I've seen up close how much design decisions affect it. ✅ I'm a cross-functional designer, which means I make sure the system works everywhere your customer meets the brand — website, social media, packaging, ad campaigns, printed materials, presentations, app interface, email. ✅ Everything is made by hand. No AI generation, no template packs. ▌ BEST FIT Fintech, govtech, and early-stage companies heading into launch or a raise · businesses that outgrew the identity they put together in week one · founders who want a brand built from strategy. ▌📩 FREE BRAND REVIEW Send me your current logo, website, or brand materials and I'll send back a free review — three things that aren't working, why, and how I'd fix them. — — — — — — — Keywords: Brand Kit · Branding Kit · Brand Manual · Corporate Identity · Corporate Branding · Style Guide · Brand Book Design · Brand Refresh · Brand Development · Brand Naming · SaaS Branding · AI Branding · Web3 Branding · B2B Branding · Personal Branding · LinkedIn Branding · Restaurant Branding · Hospitality Branding · Food Branding · Ecommerce Branding · Luxury Branding · Landing Page Design · Webflow Design · Label Design · Flyer Design · Business Card Design · Stationery Design · Banner Design · Logo Animation · Icon Design · Illustration · Typography