Francesca C.

UGC/Content Creator

I’m a Social Media & Digital Content Executive specialising in social-first strategy and short-form video for beauty, wellness, fashion, and lifestyle brands. I currently manage end-to-end social media for multiple high-profile brands, from content strategy and trend-led ideation to filming, creator collaborations, publishing, and performance reporting. With a background in film, photography, and fashion management, I bring a strong visual eye alongside a results-driven mindset. I’m highly experienced in TikTok and Instagram, creating platform-native content that feels authentic, on-brand, and culturally relevant, balancing trends, education, and storytelling to drive engagement and growth. Key skills: • TikTok & Instagram content creation • Social media strategy & planning • Short-form video (Reels & TikTok) • Trend-led + evergreen content • Influencer & UGC management • On-site shoots & BTS content • Performance reporting & insights I work collaboratively, think creatively, and always focus on content that not only looks good, but performs.