William M.

Brand Positioning Strategist & Writer | New to Upwork, not the craft

"He didn't just polish language, he helped sharpen how we framed and positioned what we were building so it could actually be understood and used by others." – Jeremie Landweer, Founder & CEO, SociisGroup. You've rewritten your homepage, your deck, your about section more times than you'd care to admit. Each version feels closer. Each time, the same thing happens – the people you actually want to reach still aren't getting in touch. At some point it becomes obvious: the words aren't the problem. The decisions underneath them are. Who you're really for. What you're not building. What problem you solve and why it's urgent. Most founders skip past these because they feel obvious – until the fifth rewrite, when it turns out they weren't obvious at all. I start there. Once the positioning is settled, the writing is the easy bit. What I do: - Website copy for startups, professional services, and tech companies (homepage, product, pricing, about – the full set) - Pitch deck and fundraising narratives (story structure, slide messaging, speaker notes) - Messaging and brand voice guides your team can actually follow If you're building something slightly wonky or intellectually dense, and your current copy makes people's eyes glaze over, I'm useful. Send a short note with a link to your current site or deck, your stage, and what's not landing. I'll tell you honestly whether I can help and how I'd approach it.