Derek C.

Product Marketing, Pricing, and Growth Strategist

I help companies grow revenue by fixing the parts of go-to-market that usually break—pricing, positioning, and channel execution. I’ve spent 20+ years leading product marketing, pricing, and transformation across SaaS and consumer businesses, including leadership roles at Pluralsight, ZAGG, 7-Eleven, and Bose. My work consistently sits at the intersection of strategy and execution: not just defining what should change, but driving measurable commercial outcomes. At Pluralsight, I led pricing and portfolio strategy for a ~$400M SaaS business, redesigning packaging and monetization to improve adoption and retention. At 7-Eleven, I led pricing and merchandising strategy across 14,000 stores, generating $128M in incremental gross profit through data-driven optimization. At ZAGG, I led go-to-market strategy for major product launches, delivering the largest retail sell-in in company history across partners like Verizon, Best Buy, and Walmart. What differentiates my approach is a focus on outcomes over activity. I don’t approach marketing as campaigns or channels—I focus on how decisions are made: how pricing is structured, how value is communicated, and how products are positioned in the moments that actually drive conversion. Most of the companies I work with are facing one of a few issues: Growth has stalled, and it’s unclear where the breakdown is (pricing, messaging, or funnel) Sales teams are struggling to win against competitors Products are strong, but the value isn’t landing with customers Retail or channel execution isn’t translating into sell-through That’s where I focus—diagnosing the problem quickly, aligning teams around the right strategy, and implementing changes that drive measurable impact.