Anne C.
Commercial Director | Program Management | Transformation
Complexity is where I do my best work. Over the past 26 years, I've led commercial strategy, business transformation, and major programs across Australia, Finland, Malaysia, and Mexico. I've worked at executive level with CEOs and leadership teams to help organizations solve complex challenges, align strategy with execution, and deliver sustainable business outcomes. My experience spans executive commercial leadership, P&L management, market entry, operating model design, governance, organizational transformation, and large-scale capital and business programs. I've led national commercial organizations, launched new markets, delivered $100M+ strategic programs, sponsored capital investments, and built governance frameworks that improve decision-making, accountability, and business performance. What differentiates me is the combination of strategic thinking and delivery. I don't simply develop strategy—I build the governance, operating rhythm, and leadership alignment needed to turn it into measurable results. Whether leading commercial transformation, recovering complex initiatives, establishing new operating models, or delivering critical programs, my focus is always the same: create clarity, align stakeholders, and execute with confidence. My background combines commercial leadership with deep expertise in program and project management, organizational change, and executive governance. I've led cross-functional teams across retail, FMCG, customer experience, supply chain, digital, food service, sustainability, and corporate operations, giving me a broad perspective on how businesses create value. Clients engage me when they need an experienced executive who can quickly understand complexity, bring structure to ambiguity, influence senior stakeholders, and deliver lasting outcomes. Whether you need strategic advice, program leadership, governance, commercial transformation, PMO maturity, or executive coaching, I bring a pragmatic, collaborative approach focused on delivering results that last. **Typical engagements include:** • Commercial strategy and business transformation • Executive program and portfolio leadership • PMO design, maturity, and governance • Operating model design and organizational effectiveness • Market entry and business launch programs • Capital investment and business readiness • Executive stakeholder management and governance • Business performance, KPI, and reporting frameworks • Change leadership and organizational alignment • Business case development and strategic investment planning **Industries** While my background spans 26 years with IKEA, the capabilities I bring are transferable across retail, consumer goods (CPG/FMCG), manufacturing, logistics, technology, infrastructure, and complex transformation environments. My experience extends well beyond retail, focusing on helping organizations improve performance, deliver strategic change, and build the governance and operating models needed for sustainable growth. **Selected experience** • Chief Commercial Officer, IKEA Finland • Chief Sustainability Officer, IKEA Australia • Assistant to the CEO, IKEA Australia • Market Manager with full P&L accountability • Led IKEA's first market entry into Latin America • Directed $100M+ strategic transformation and market entry programs • Led commercial organizations spanning marketing, customer experience, digital, retail operations, food service, and consumer insights • Sponsored capital investment programs and major business transformation initiatives • Built governance frameworks, executive reporting, and decision-making structures for senior leadership and boards If your organization is navigating growth, transformation, organizational change, or a complex strategic initiative, I'd welcome the opportunity to discuss how I can help bring clarity, alignment, and disciplined execution to your next challenge.