Woody S.

AI Search (AEO) + SEO + Google Ads Expert | 27+ Years Experience

🔥 AI is reshaping search — but experience still builds the foundation. I started optimizing search in 1997, when HotBot and AltaVista ruled and a 14.4k modem was cutting edge. I've spent 27+ years in search and paid media, from SEO and Google Ads to Shopping, Performance Max, AI Search (AEO), conversational search, and now Agentic Search. Today, customers search Google, click Shopping ads, ask ChatGPT, compare answers in Perplexity and Gemini, use Bing/Copilot, search by voice, and increasingly rely on AI to discover and evaluate products. I help businesses compete across that entire search ecosystem. Google Ads • SEO • AI Search/AEO • Agentic Search • Microsoft Ads • Analytics • E-commerce 💼 WHO I HELP I work best with businesses where search directly impacts revenue — especially Shopify, e-commerce, lead generation, and companies already investing in paid media. Typical engagements include: • Google Ads accounts needing better ROAS, CPA or lead quality • Shopify brands scaling Search, Shopping or Performance Max • GA4, attribution or conversion-tracking problems • SEO traffic, crawling or indexation problems • Brands asking, "Why aren't we showing up in ChatGPT or AI search?" • Companies preparing for Agentic Search and conversational commerce ⚡ EXPERIENCE 27+ Years | Fortune 500 → DTC E-commerce Experience includes: Walmart • Ford • BMW • Wynn Resorts • JCPenney Google Ads, Google Analytics/GA4, Microsoft Advertising & Google AI certified. 📈 SELECTED RESULTS • 500,000+ organic visitors generated through SEO • 27,000+ spam URLs resolved → organic recovery • 250% increase in hotel bookings through Google Ads restructuring • 6.5x ROAS on Shopify Performance Max • 80% CPA reduction through tracking + funnel optimization • 60–80% reporting-time reduction through GA4 + Looker Studio 📊 GOOGLE ADS & PAID SEARCH Google Ads is a core part of my work — not an add-on. • Search, Shopping & Performance Max • Merchant Center & product feeds • YouTube & remarketing • tROAS, tCPA & value-based bidding • Microsoft/Bing Ads • GA4, GTM & conversion tracking • Attribution & server-side measurement • Search-term & traffic-quality analysis • Google Ads Scripts & automation I optimize for qualified traffic, conversions and revenue — not clicks and impressions. I'm also working at the emerging intersection of paid media and AI discovery, including ChatGPT advertising, Microsoft Copilot/Bing, conversational search and the changing path from AI recommendation to purchase. 🔍 SEO + AI SEARCH / AEO I help businesses become discoverable, understandable and recommendable across traditional and AI search. • Technical SEO, crawling & indexation • Shopify & e-commerce SEO • Schema & structured data • Entity & semantic optimization • ChatGPT, Perplexity, Gemini & Claude • Google AI / AI Overviews • Bing & Microsoft Copilot • AI citation & recommendation analysis • AI crawler accessibility & llms.txt • Conversational & voice-search optimization The goal isn't an imaginary "#1 AI ranking." It's helping AI systems discover, understand, trust, cite and recommend your business. ⚡ AGENTIC SEARCH & AI COMMERCE AI is moving beyond answering questions toward agents that can discover, compare, recommend and take action. I help businesses prepare through: • Universal Commerce Protocol (UCP) • agents.md development & optimization • skills.md & agent capability documentation • Agent-readable product/service information • Structured product & commerce data • Schema & entity architecture • AI crawler & agent accessibility • Agentic product discovery • AI commerce readiness SEO helps search engines discover you. AEO helps AI understand and recommend you. Agentic Search prepares your business for AI that can act. 🛍 SHOPIFY + E-COMMERCE Merchant Center • Product Feeds • Shopping/PMax • Product SEO • GA4 • Conversion Tracking • Structured Product Data • AI Product Discovery • UCP 📉 ANALYTICS & FORECASTING GA4 • GTM • Server-Side Tracking • Attribution • BigQuery • Looker Studio • Python • Prophet I use data to understand what happened, why it happened, and what is likely to happen next. 🛠 PLATFORMS Shopify • Shopify Plus • WordPress • WooCommerce • Magento • BigCommerce • Webflow • Wix • Squarespace 💡 WHAT MAKES ME DIFFERENT I've worked through nearly every major evolution of search: Early Search → Google → Paid Search → Mobile → Shopping → Machine Learning → AI Search → Agentic Search I don't treat PPC, SEO, analytics and AI Search as disconnected services. They're parts of the same discovery → conversion → revenue ecosystem. I can diagnose why Google Ads aren't converting, why Performance Max is wasting spend, why GA4 doesn't match revenue, why organic traffic disappeared, why ChatGPT isn't recommending your brand, and whether your business is prepared for AI agents. I optimize for what works today — while building for where search is going next. Content is still king. Answers are the kingdom.