Lynette S.

Graphic and Web Designer

My mission is to partner with wellness, hospitality, and purpose-driven brands to build cohesive, strategic brand systems that communicate with clarity, warmth, and intention. I work as an extension of my clients’ businesses—offering deeply personal, hands-on design and marketing services that align visual identity, digital presence, and customer experience across every touchpoint. As Magazine Graphic Designer for Home & Real Estate Magazine, I extend this same strategic and detail-oriented approach into editorial design and print production. I update and resize advertisements to integrate seamlessly within the magazine’s layout, ensuring visual consistency while maintaining each advertiser’s brand integrity. I also prepare and refine the magazine for print, bringing structure, hierarchy, and thoughtful composition to every page. This work strengthens my expertise in layout systems, typography, print standards, and deadline-driven production—discipline that enhances every branding and marketing project I undertake. For wellness brands and independent nutrition centers, I provide end-to-end creative support including supplement packaging for bottles and pouches, social media design and management, outreach marketing through email campaigns and product sampling, and ongoing eCommerce website maintenance. These services are designed to strengthen brand visibility, trust, and long-term engagement in a competitive wellness landscape. Within the hospitality sector—including hotels, lodges, and retirement communities—I design intuitive, user-friendly app layouts and develop a full suite of promotional materials such as digital TV ads, slideshow presentations, printed collateral, packaging, and event-based marketing assets. Each piece is thoughtfully crafted to enhance guest experience while maintaining a cohesive and recognizable brand identity. I also support professional individuals and creative entrepreneurs—such as musicians like Spence Palermo—by delivering customized Wix websites, business card design, and ongoing digital marketing through social media content and advertising. These services help personal brands grow their audience, establish credibility, and communicate their story with clarity and confidence. For established product lines and family-owned brands, including companies like the Mrs. SaniClean Family of Products, I modernize and refine existing identities by updating artwork and recreating graphics to improve consistency, appeal, and shelf presence while honoring the brand’s original foundation. Guided by creativity, curiosity, and technical expertise, I craft branding, web, packaging, editorial, and marketing design that not only looks beautiful but fosters meaningful connection and lasting impact. My goal is to bring each client’s vision to life through intentional, strategic design systems that support both business growth and authentic creative expression.