Daniel B.

Meta ads, YouTube ads, Google ads | Performance Marketing / Lead Gen

I’m a performance marketing specialist with over 12 years of experience managing large-scale YouTube, Meta, and Google Search lead-generation campaigns for nationally recognized brands. I’ve led digital strategy for companies like HairClub and Sono Bello, scaling YouTube spend for the latter from $50K to ~$1M per month while optimizing performance across 90+ DMAs with unique local budgets and goals. Earlier in my career, I managed multi-channel campaigns driving seminar attendance across the U.S., Canada, and Australia, overseeing 4–6-week unique digital launches for 5–7 live events weekly. My expertise lies in scalable campaign architecture, localized budget management, and creative optimization that converts awareness into measurable leads and sales. In fast-paced performance environments, a single ad can transform results — so rapid testing is essential. I’ve developed After Effects and Photoshop skills to quickly produce video and static creatives, ensuring strong ideas go live even when editors are backed up.