Ahtasham K.

Amazon PPC Specialist for Supplement Brands (USD 668K Ad Spend)

Most supplement brands on Amazon are spending more on ads every quarter and watching their margin shrink anyway. If that's you, you don't need another PPC freelancer who'll obsess over your ACoS. You need someone who has run enterprise-scale advertising ($668K/month in ad spend, $100M+ annual account portfolios) and who chose to focus on supplement brands because it's the category where my approach delivers the biggest profit lift. I'm Ahtasham. For the last 6 years, I've launched 800+ products and managed 88+ Amazon brands first inside agencies running enterprise accounts, now leading my own team focused on supplement and wellness brands doing $10K–$900K/month. My entire practice is built around one principle: ACoS is off the discussion. We engineer profit through TACoS reduction, New-to-Brand customer capture, and Subscribe & Save velocity. If those three numbers move, margin follows. ACoS is a side effect, not a target. ENTERPRISE & AGENCY-LEVEL EXPERIENCE Before focusing on supplement brands, I built the foundation managing some of the largest accounts in the Amazon ecosystem: 🟢 Advistle Inc: Managed PPC across enterprise-level accounts doing $100M+ in annual sales. Peak managed ad spend: $668K/month generating $2.5M in monthly revenue. 🟢 Gtex (USA, beauty): Built and scaled the brand from 1 SKU to 60+ SKUs. Took it past $1M in total brand value with $100K+ monthly revenue. 🟢 Happy People Sell: Optimized 3,000+ listings and managed PPC across 10 brands over 2 years. One beauty brand hit $3.3M in monthly revenue with conversion rate scaled from 10% to 23%. 🟢 Green Supplies: Launched and ranked a seasonal gardening brand to $250K/month at peak season, $143K/month off-peak. WHY I FOCUS ON SUPPLEMENT BRANDS NOW Supplements are the toughest, most rewarding category on Amazon. The compliance maze is real. The economics are unique (Subscribe & Save, NTB capture, repurchase windows). The competition is brutal. And the brands that get it right build defensible, compounding businesses. After running PPC across every major category, this is the one where my profit-first methodology delivers the biggest difference between "good" and "great." Recent supplement work: 🟢 AMG Naturals (US): Took monthly unit sales from 150/mo → 1,900/mo in 3 months. Reached BSR #2 in the sub-category. TACoS down 5 points. 🟢 NatureCity (US) : Reduced wasteful ad spend by 30%. TACoS under 9%. Organic sales share grew to 64% within 120 days (this is the metric most agencies don't track and it's why their clients can never turn ads off). PROOF I CAN LAUNCH IN COMPETITIVE CATEGORIES 🟢 Bedsheet brand launch (US, December 2025) 0 → 8,000+ units sold in 5 months. Now generating $70K/month in revenue. Yes, bedsheets proof I can launch with zero brand history, zero reviews, in one of Amazon's most saturated categories. The same playbook applies to supplement launches where launch velocity captures NTB share before competitors react. 🟢 Pet treat brand (Canada) TACoS under 10%, ACoS under 20%, in 4 weeks. Small but clean. HOW I'M DIFFERENT Three things that aren't standard in this market: 1. I refuse to optimize for ACoS as a primary KPI. If you want a freelancer who'll chase a sub-15% ACoS while your TACoS climbs and your margin disappears I'm not your person. Plenty of those on this platform. Find one of them. 2. I understand supplement-specific economics. Subscribe & Save funnels, New-to-Brand capture, repurchase windows, compliance-safe keyword strategy, S&S graduation paths. Generic PPC doesn't work here. Supplement PPC is its own discipline. 3. I'll teach you out. Most agencies want you locked in forever. I don't. If your team is ready to run PPC in-house, I'll build the system, document it, train them, and step back into a strategic on-call role. My best clients eventually graduate and they come back when they hit the next ceiling. That's the model. WHO I AM FOR ✅ Supplement, wellness, or nutraceutical brands at $20K–$3.4M/mo on Amazon (US, UK, or EU). ✅ Founders, Heads of Amazon, or Brand Managers who feel the pain personally when TACoS climbs. ✅ Brands launching new SKUs and unwilling to burn cash during ramp-up. ✅ Brands who've been burned by a previous agency that only watched ACoS while sales plateaued. If any of that sounds like you message me. I run a 30-minute discovery conversation before any engagement. No pitch, no sales script. Just a clear read on whether we're the right fit for each other. If we're not, I'll point you to someone who is. Ahtasham