Sarah L.

Paid Media & Revenue Attribution | Google Ads + Meta

If you’re generating leads but can’t clearly tell which campaigns are producing actual customers and revenue, that’s the gap I help solve. I help businesses connect Google Ads, Meta Ads, CRM data, lead quality, and revenue so paid media decisions are based on what actually drives the business, not just CPL, ROAS, or platform-reported conversions. My work typically includes campaign strategy and management, account audits and restructuring, conversion tracking, CRM/offline conversion attribution, lead-quality analysis, and identifying where performance breaks down between the click, lead, and sale. I’ve managed and supported paid media strategies ranging from $5K/month to multi-million-dollar monthly budgets, working with both growing brands and enterprise-scale advertisers. If your ads are generating activity but you’re not confident you know what’s actually driving revenue, I’d be happy to take a look.