Allison J.

Social Media Marketing | Strategy, Mgmt, Influencers, Content Creation

One day in the not so distant future, you’ll open your socials and feel one of two things: 1️⃣ Total badassery for finally locking in a social media pro who gets it 2️⃣ That familiar punch of regret for dragging your feet… again Let’s make sure it’s the first one. Everyone and their algorithm calls themselves a “social media marketing strategist” these days. But the truth? Only a rare few actually know how to turn a social media audit into a real social media strategy, and a strategy into content that slaps, sells, and scales. 👋 Hi, I’m Allison, and I’m NOT here to manage your social media. I’m here to make it the best it can be. WHAT I DO ⬇️ 🧠 SOCIAL MEDIA STRATEGY I design platform-specific social media strategies rooted in user behavior and business goals. That includes: · Social media audits to identify gaps, waste, and opportunities · Competitive analysis to position your brand where it actually wins · Strategy frameworks that connect content, conversion, and growth What’s included in the Social Media Strategy? Every business has its needs so no two strategies are alike. I tailor the strategy to what you’re hoping to achieve. In many cases that is audit, competitive analysis, content strategy, copy bank and custom GPT, engagement strategy, community management SOPs, ad and influencer campaigns, KPIs and reporting scorecard, and so much more! 🎥 CONTENT CREATION End-to-end content creation across Instagram, TikTok, YouTube, and more, including: · Short-form video for Instagram Reels, TikTok, and YouTube Shorts · Long-form video & podcast content · Photography that makes you double-tap without thinking · UGC that doesn’t scream “paid” · Graphics made for screens, not dusty brochures · AI-assisted content creation · Editing and optimization so your content thrives on every platform · Content calendars that keep you consistent without stealing your soul 🤑 PAID SOCIAL & INFLUENCER MARKETING I don’t just create content. I know how to scale it. · Paid social campaigns · Influencer marketing campaigns · Gifting Programs · Ambassador & Always-On Programs · Creative optimized for amplification 🗣️ COMMUNITY MANAGEMENT More than replies. It’s relationship-building, reputation protection, and growth intelligence. · Inbound & Outbound Engagement · Social Listening · Engagement Campaigns · Crisis Management · Moment Marketing · Customer Support 📊 Social Media Analytics & Reporting If it moves, clicks, converts, or even flinches, I track it. · Engagement, reach, conversions, and brand sentiment · Influencer and campaign performance · Competitive benchmarks and growth insights · Monthly and quarterly reports with clear takeaways and next steps Experience That Backs It Up ⭐️ I’ve spent the last decade deep in the digital trenches across agency teams, in-house roles, freelance work, and growing my own accounts. I design and run social ecosystems that connect content, platform behavior, and business results. From building systems from scratch to reviving broken content machines and making them purr, I’ve done it all. Strategy-led. Creator-built. Data-backed. I'VE HELPED CLIENTS · Grow audiences by the tens of thousands · Generate millions of views · Reach 20M+ people across platforms · Drive thousands of high-intent clicks to websites and offers by turning attention into action But the real win? 🏆 They finally feel proud of their social media. Like, scream it from the rooftop proud. I've given them clarity, confidence, and control. And it’s not magic, it’s a system built on transparency, creativity, and results that don’t hide behind buzzwords. You don’t need more noise. You need a social media system that gets seen, saved, shared, and sells. Consider me an extension of your team. You’ve worked too hard on your business for your social presence to be the weak link. Take a look at my portfolio. If it resonates, send me a message. Let’s create something people can’t scroll past. --------- Psst...Upwork requires an hourly rate, but most clients work with me on monthly rate based on scope. Happy to discuss what makes sense for you.