Fridar G.

B2B SaaS SEO & AEO Strategist | Get Cited & Recommended In AI Search

🟢 Available for new engagements ⬇️ Search has split in two. There is the old game of rankings, and the new game of recommendations. I work across both, and I have the results to show for it. Over the past two years I took a UK services company from 30,000 to over 100,000 monthly organic visits, grew it to 7,200+ ranking keywords with 870+ in the top three, and put it at position one in Google AI Overviews for multiple high-volume, high-intent queries, outranking competitors with bigger domain authority and backlink profiles. AI systems like Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity now answer the questions your customers used to type into Google. Ask one "who is the best provider for [your service]" and it returns a shortlist. If your brand is not on it, you are invisible at the point of decision. I get brands onto that shortlist while keeping them ranking in classic search. 🔍 Organic SEO is still the foundation. Rankings still matter, and buyer-intent traffic still converts. I have spent years building that muscle, and the results prove it. What changed is that organic visibility alone is no longer enough. AI systems now sit between your content and the customer, deciding which brands to surface and which to ignore. I work across both layers: the organic presence that drives traffic, and the AI signals that drive recommendations. ✍️ Content that earns recommendations. My content strategies are built around positioning, not topics. Every piece carries a clear signal: who you serve, what problem you solve, why your approach is different, and what proof exists. The content is structured into defined sections that AI systems can read, compare, and cite. The result performs in organic search and earns mentions in AI responses. ⚙️ What I do. The work starts with an audit of your current organic and AI presence, which identifies the gaps between where you rank and where you get recommended. From there, I close those gaps through on-page work that makes your pages answer the problems AI systems are trying to solve, off-page amplification that earns the third-party mentions, reviews, and citations AI treats as credible, and positioning-led content that teaches both buyers and machines why your brand is the right choice. I use AI to supercharge my productivity, building custom tools and pipelines that handle research, analysis, and reporting at speed, so more of my time goes to strategy and judgment. 🤖 My AI automation stack. I build agentic workflows that automate the repetitive parts of SEO. Custom Google Apps Script tools, and AI models handle research, content, and reporting at speed, with a human in the loop at every step, so my time goes to strategy and judgment. 🧭 Three principles guide the work. First, AI visibility is built on organic visibility. If your SEO foundations are weak, no amount of AI optimisation will save you; strengthen both together. Second, AI systems recommend brands that other people vouch for, not brands that vouch for themselves. My strategies earn external validation: editorial mentions, community presence, honest third-party reviews, and listicle placements that AI treats as credible. Third, there are no quick wins. Models take time to pick up new signals, so the work is measured, strategic, and given time to compound. Areas of expertise: ✦ SEO strategy and execution (technical, on-page, off-page) ✦ AI visibility and Generative Engine Optimisation (GEO) ✦ Content strategy for AI recommendation systems ✦ Schema architecture and structured data ✦ AI citation tracking and brand mention monitoring ✦ Competitive analysis across organic and AI surfaces ✦ Editorial content production to strict quality standards Tools I work with: Ahrefs, Peec AI, Google Search Console, Google Analytics, GoAccess, Google Apps Script, Python, Surfer, Looker Studio What clients say: ★★★★★ "Fridar is great to work with. She deeply cares about her work and puts in the effort to do high-quality work." A Canadian-based law firm. ★★★★★ "Fridar has been a pleasure to work with, and content is always executed to an extremely high quality. She possesses excellent communication and writing skills, as well as the ability to adapt to a wide range of content types and themes. Look forward to working together in the future!" A UK-based AI company. ★★★★★ "It is always a pleasure working with Fridar. Every time we work together, she consistently completes her work on time, conducts thorough research, and produces excellent articles. I am looking forward to working with her again soon!" A Canadian-based medical tech company. I thrive in fast-paced environments where results are expected on a deadline. Hold me directly accountable for what I deliver. I care deeply about my work and stand behind it. Send me your website URL for a free light audit: feedback on your technical setup, where you stand in search and AI, and the first steps to start winning in your industry.