Nichole M.

Power BI & Custom App Dev | Google Ads & Marketing | Seo

✅ Power BI & Custom App Dev | Google Ads & Marketing | Seo ✅ Hi, I'm Nichole McKinney. I build AI agents, automations, Power BI analytics and custom apps on the Microsoft stack, and I own the two firms that deliver them: BI Consulting Services (data, AI, custom apps) and Evolve Digital Marketing (growth, paid media, SEO, marketing analytics). You get one accountable lead with a US-based team of 15 behind her. Work runs from a working session with me to a production system your people can operate, with weekly show-and-tells and documentation at the end. 🎯 WHAT I BUILD 🤖 AI AGENTS AND AUTOMATION Claude, OpenAI, Azure OpenAI and Copilot Studio agents wired into your real systems through MCP, APIs, webhooks, n8n, Make, Zapier and Power Automate. RAG and document intelligence over your files, intake and approval bots, lead qualification and CRM automation, voice and chat assistants, reporting that writes and sends itself. Tool calling, human-in-the-loop approvals, error handling, monitoring and handover. Production systems, not demos. 📊 POWER BI, FABRIC AND DATA ENGINEERING Executive dashboards, KPI scorecards, operational reporting, semantic models, DAX, Power Query, row-level security, performance tuning, governance and deployment pipelines. Fabric lakehouse, Azure SQL, Data Factory, Synapse, SSIS, ETL and ELT, data warehouse design, data quality checks and refresh monitoring. Sources I connect weekly: QuickBooks, NetSuite, Business Central, Salesforce, HubSpot, GoHighLevel, Yardi, Shopify, Amazon, Google Ads, Meta, GA4 and SharePoint. ⚙️ POWER PLATFORM, DYNAMICS 365 AND SHAREPOINT Power Apps canvas and model-driven apps, Dataverse, Power Pages portals, Power Automate cloud and desktop flows, AI Builder document processing, Teams apps, SharePoint intranets and document systems, Dynamics 365 Business Central and CRM integration, Microsoft Graph, M365 adoption and governance. 🧩 CUSTOM APPS AND INTEGRATIONS Full-stack builds in React, TypeScript, Node, Python and .NET on Azure Functions, Supabase and Lovable. Client portals, trackers, CRMs, intake and compliance systems, invoicing and approval apps, API integrations and two-way syncs between the tools you already run. 📈 PAID MEDIA, GA4 AND ATTRIBUTION (EVOLVE) Google Ads, Performance Max, Shopping, Meta and LinkedIn Ads with the measurement layer attached: GA4, Google Tag Manager, conversion tracking, CallRail, offline conversions and attribution models, Looker Studio and Power BI reporting from spend to leads to pipeline to revenue. Landing pages, CRO and A/B testing. Ad management from $3k monthly spend. 🔍 SEO, GEO AND AI SEARCH VISIBILITY (EVOLVE) Technical and local SEO, Google Business Profile, schema and entity optimization, content strategy and editorial systems, plus AI search visibility (GEO and AEO) so your brand is cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. ✉️ CRM, EMAIL AND MARKETING AUTOMATION (EVOLVE) HubSpot, GoHighLevel, ActiveCampaign and Salesforce setup, RevOps and pipeline design, Klaviyo and Mailchimp flows, lead nurture, outbound sequences, and the automations that connect forms, calendars, payments and chat to the CRM. 🌐 WEB DESIGN AND DEVELOPMENT (EVOLVE) WordPress, Webflow, Squarespace, Shopify and HubSpot CMS sites built to convert, with speed, SEO and tracking done right. ✨ WHY CLIENTS PICK ME Expert-Vetted, top 1 percent, 100 percent Job Success across 220+ contracts. Microsoft Partner and MBE-certified firm, founded 2018, not a solo act. I lead strategy and architecture; my team scales delivery. Accounting degree and MBA, so finance, operations and marketing numbers get built the way a CFO reads them. Every build is tied to a number: hours removed, errors caught, leads attributed, revenue reported. Clear scope, clean milestones, documentation your team can run. ✅ TYPICAL ENGAGEMENTS Two-Week AI Readiness and Data Audit: where the manual work and the data gaps are, and a costed plan. Agent or Automation Build: one workflow end to end, from source systems to a monitored agent in production. Power BI and Fabric Build: data model, dashboards and governance for one business area in four to six weeks. Power Platform or Custom App Build: fixed-scope app with training and handover. Growth Program: paid media, SEO and GEO, CRM and reporting under one monthly plan. Monthly Analytics and Automation Retainer: ongoing development, support and new use cases on a fixed scope. ⭐ CLIENT REVIEWS ⭐⭐⭐⭐⭐ "Timely, effective, and very personable. 10/10 would recommend for any Power BI needs." ⭐⭐⭐⭐⭐ "Prepared a roadmap… simplified onboarding with Power Automate… huge difference." ⭐⭐⭐⭐⭐ "Stepped in, communicated effectively, solved issues creatively, and worked with impressive speed." 🌟 NEXT STEP Message me with what you are trying to automate, build or measure. I offer a free 30-minute intro session and will tell you plainly whether it is an agent, a dashboard, an app, or a marketing fix.