Michaela R.
Senior B2B SEO, AEO & Content Specialist | SaaS, eCommerce, Healthcare
I turn organic search into a profitable sales channel. With over 8 years of experience driving growth for global brands, I don't just "write content" - I design SEO ecosystems that dominate rankings and capture market share. While most SEOs are still stuck in 2022, I specialize in the 2026 Search Landscape: bridging the gap between traditional Technical SEO, User Experience (UX), and the new frontier of Answer Engine Optimization (AEO) and GEO. 🚀 Core Competencies & Strategic Services: - Holistic SEO Strategy: Full-funnel planning for SaaS, Finance, and DTC brands. - Technical SEO: Deep-dive audits and hands-on fixes (Indexing, Core Web Vitals, Schema). - AEO & GEO: Future-proofing your brand for AI-driven search (Search Generative Experience). - Content Architecture: High-authority organic strategy that converts readers into customers. - E-commerce SEO: Specialized growth for Shopify, WooCommerce, and Etsy SEO. - Local SEO: Advanced GBP management, Bing optimization, and local citation scaling. Industries I Serve: I have a proven track record of navigating high-competition niches, including: - SaaS & Tech - eCommerce - Healthcare - Insurance Why Work With Me? SEO is no longer just about writing blogs - it’s shifted towards Search Experience Optimization (SXO). I ensure that every technical tweak and every word of content serves a dual purpose: pleasing the algorithm Gods and giving the user the information they need to make purchase decisions. Ready to dominate the SERPs? Let’s talk strategy.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.8k
Billed in all: $45,025$45k
$1.4k in the last 6 months
Across 40 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Blog Writing
Ranked by MRR among everyone on Upwork with the skill.
- #18UX Copy164 freelancers · 🇿🇦 #1Top 11%🇿🇦#1 of 4
- #129Google My Business Optimization913 freelancers · 🇿🇦 #1Top 14%🇿🇦#1 of 4
- #380Organic Traffic Growth2,503 freelancers · 🇿🇦 #1Top 15%🇿🇦#1 of 3
- #397Ecommerce SEO2,159 freelancers · 🇿🇦 #1Top 18%🇿🇦#1 of 4
- #465SEO Content4,229 freelancers · 🇿🇦 #1Top 11%🇿🇦#1 of 40
- #531Landing Page Design4,897 freelancers · 🇿🇦 #2Top 11%🇿🇦#2 of 13
- #753Blog Writing13,251 freelancers · 🇿🇦 #14Top 6%🇿🇦#14 of 218
- #776SEO Strategy5,668 freelancers · 🇿🇦 #2Top 14%🇿🇦#2 of 28