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Michaela R.
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Michaela R.

Senior B2B SEO, AEO & Content Specialist | SaaS, eCommerce, Healthcare

I turn organic search into a profitable sales channel. With over 8 years of experience driving growth for global brands, I don't just "write content" - I design SEO ecosystems that dominate rankings and capture market share. While most SEOs are still stuck in 2022, I specialize in the 2026 Search Landscape: bridging the gap between traditional Technical SEO, User Experience (UX), and the new frontier of Answer Engine Optimization (AEO) and GEO. 🚀 Core Competencies & Strategic Services: - Holistic SEO Strategy: Full-funnel planning for SaaS, Finance, and DTC brands. - Technical SEO: Deep-dive audits and hands-on fixes (Indexing, Core Web Vitals, Schema). - AEO & GEO: Future-proofing your brand for AI-driven search (Search Generative Experience). - Content Architecture: High-authority organic strategy that converts readers into customers. - E-commerce SEO: Specialized growth for Shopify, WooCommerce, and Etsy SEO. - Local SEO: Advanced GBP management, Bing optimization, and local citation scaling. Industries I Serve: I have a proven track record of navigating high-competition niches, including: - SaaS & Tech - eCommerce - Healthcare - Insurance Why Work With Me? SEO is no longer just about writing blogs - it’s shifted towards Search Experience Optimization (SXO). I ensure that every technical tweak and every word of content serves a dual purpose: pleasing the algorithm Gods and giving the user the information they need to make purchase decisions. Ready to dominate the SERPs? Let’s talk strategy.

🇿🇦Durban, South Africa$50/hr100% JSS4.98 (10)Since May 2018

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 6

World#43,111 / 412k
🇿🇦Country#239 / 2,548
Revenue, last 30 days
$993

Last 6 months: $6.8k

World#43,036 / 412k
🇿🇦Country#248 / 2,548
Total earnings
$44k

Billed in all: $45k

World#84,477 / 412k
🇿🇦Country#431 / 2,548
Per project
$1.2k

$1.4k in the last 6 months

World#111,372 / 412k
🇿🇦Country#659 / 2,548
Projects, last 6 months
5
60% fixed40% hourly
World#41,746 / 412k
🇿🇦Country#139 / 2,548
Projects in all
37

Across 40 contracts

57% fixed43% hourly
World#81,188 / 412k
🇿🇦Country#366 / 2,548

Earnings, last 30 days

$45k+$993 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$44.0k$44.5k$45.0k$45.5kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Blog Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #18UX Copy164 freelancers · 🇿🇦 #1Top 11%
  2. #129Google My Business Optimization913 freelancers · 🇿🇦 #1Top 14%
  3. #380Organic Traffic Growth2,503 freelancers · 🇿🇦 #1Top 15%
  4. #397Ecommerce SEO2,159 freelancers · 🇿🇦 #1Top 18%
  5. #465SEO Content4,229 freelancers · 🇿🇦 #1Top 11%
  6. #531Landing Page Design4,897 freelancers · 🇿🇦 #2Top 11%
  7. #753Blog Writing13,251 freelancers · 🇿🇦 #14Top 6%
  8. #776SEO Strategy5,668 freelancers · 🇿🇦 #2Top 14%