Matt B.

I help companies take charge of their brand's future on Amazon through data-driven strategies that deliver measurable results: - Doubled ad sales within 60 days for a pet supplement brand while reducing ACoS by 42% - Transformed seasonal businesses into year-round revenue generators, increasing off-season sales by 2,000% - Created 65X revenue growth for a skincare brand over a 5-year partnership (from $3.5K to $227K monthly) - Quadrupled profits for premium furniture brands through strategic product positioning - Increased net profit by 53% for premium-priced products in price-sensitive categories 91% of clients continue working with me beyond one year, with an average client relationship of 38 months. [Please note: I do not work with third-party dropshipping, human dietary supplements, weight loss products, "superfoods," herbal remedies, CBD products, or other health/wellness products marketed for human ingestion. While I have successfully managed PPC for veterinary and pet supplement brands, I prefer to focus on other product categories.] My Approach Delivers Results: Brand managers who utilize common Amazon services like copywriting and PPC management in isolation rarely receive the benefits of comprehensive brand support. My approach unites Amazon services with brand consulting to produce a singular product - one that turns a marketplace many consider to be "the place that brands go to die" into fertile ground for your brand's (re)birth. Every client engagement begins with my proprietary 76-point Amazon account audit, analyzing everything from campaign structure to competitive positioning. This systematic approach ensures nothing is overlooked and forms the foundation for customized strategies that consistently outperform industry benchmarks. My Specialties Include: Strategic PPC Management - Custom Campaign Architecture: Implementing non-standard structures tailored to your unique market position - Profitable Visibility: Focusing on high-converting keywords that drive sales, not just traffic - Category-Specific Strategies: Consistently outperforming industry ACoS/TACoS benchmarks across diverse categories - Data-Driven Optimization: Using advanced placement modifiers and performance analysis to maximize ROI Comprehensive Brand Enhancement - Brand messaging design and implementation across the Amazon platform - Strategic asset development including Stores, A+ Content, and underutilized video ads and Amazon Posts - Competitive strategies to cut out third-party sellers, prevent counterfeits, and control your listings - Problem-solving for complex back-end fulfillment and Seller Central data issues - High-converting copywriting based on in-depth keyword research - Cost-cutting through lesser-known Amazon programs and policies Whether you're struggling with inefficient advertising, seasonal sales fluctuations, or premium positioning challenges, I develop customized strategies that drive sustainable growth while enhancing your brand's presence. I don't just optimize existing campaigns – I transform your entire Amazon approach.