Yassine M.

Meta & Google Ads Expert | 30M Ad Spend | DTC eCommerce Growth Partner

Struggling to scale your eCommerce brand profitably? You're spending on ads, but ROAS swings week to week, CPAs keep climbing, and nobody can tell you which lever actually moves revenue. I'm Yassine, founder of DTC Nova, a paid media and growth partner for 6 and 7 figure Shopify DTC brands. I've managed $30M+ in ad spend and driven $100M+ in attributed revenue for 50+ brands across Meta, Google, TikTok, and Pinterest. 📊 Benchmarks from live client accounts: · 5.0x ROAS on Google Ads · 3.5x ROAS on Meta Ads (Facebook & Instagram) · 3.0x ROAS on TikTok Ads · 2.98x ROAS on Pinterest Ads · 256% average annual growth rate · Budgets from $5K to $500K+ per month, scaled profitably 🔍 Why brands hire me over a media buyer: 1. Strategy before spend. Every account starts with the Nova Growth System, a diagnostic framework that isolates what's actually capping growth (offer, creative, funnel, or budget allocation) before I touch a campaign. You get a clear thesis on where the next $1 should go, not a test-and-see plan. 2. Senior strategy, specialist execution: You get a Growth Manager as your single point of contact, owning the growth roadmap and keeping communication in one place. Under that roadmap, a senior specialist runs each platform, so your Google Shopping structure and your Meta testing plan are each built by someone who lives in that platform. 3. Creative is part of the engagement. Most accounts plateau on creative, not targeting. My team produces and iterates performance creative in-house through an AI-native production pipeline, so new angles ship in days instead of weeks, with no separate creative invoice. ✅ What you get: · A full funnel paid media strategy built around your products, margins, and CAC targets. · Campaign management across Meta, Google, TikTok, Pinterest, and Bing. · Performance creative direction and production, from concept to live ad. · Tracking and measurement you can trust, so decisions come from real numbers. · Weekly reporting dashboards and monthly account audits, so you always know what your money returned. 🛍️ Industries I know inside out: · Fashion & Apparel · Jewelry · Skincare & Beauty · Nutrition & Supplements · Sustainable Products · Kids & Toys · Consumer Electronics · CPG 🌎 Markets: · United States · Europe · GCC 🏢 Business Models · B2C (Business To Consumer) · DTC (Direct To Consumer) Whether you're at $5K/month or $500K/month, I'll build the strategy and run the accounts that scale it profitably. I work best with brands ready to grow aggressively who want a growth partner accountable to revenue. → Message me and I'll run a full paid ads audit of your account, free ($1,000 value), with the three biggest opportunities I find. Tags: Facebook Ads, Meta Ads, Instagram Ads, Google Ads, Google Shopping, YouTube Ads, TikTok Ads, Pinterest Ads, Bing Ads, PPC, Paid Search, Paid Social, Performance Marketing, Media Buying, Campaign Optimization, Ecommerce Marketing, Shopify, Growth Strategy, Growth Marketing, DTC, B2C.