Franca C.

Ad creative strategy and patient intake automation for clinics, telehealth and wellness brands, so more of your ad clicks become booked, showing-up patients. Most health brands lose patients in two places: ads that don't stop the scroll (or get rejected for risky claims), and slow follow-up after someone fills in a form. I work on both. I have a background in medical laboratory science, so I write health ad angles that are accurate and evidence-based. That keeps your claims credible and helps you avoid rejections under ad-platform health policies. Then I build the systems behind the ad, so leads are contacted fast, booked and reminded. AD CREATIVE STRATEGY • Competitor and Meta Ad Library research: what's working in your niche and why • Patient-focused angles, hooks and messaging by audience and stage • Scripts for UGC and video ads, plus briefs for static ads • Creative testing plans and monthly reviews of which ads pay off and what to try next • Claim checks so health messaging stays accurate and compliant FROM CLICK TO BOOKED PATIENT • Lead intake: form-to-CRM automation and instant follow-up • Scheduling: confirmations, reminders and no-show recovery • Referral and lead tracking until the patient is booked • Dashboards that show where leads drop off RECENT WORK • A Meta ads creative concept pack for a GLP-1 telehealth brand (spec): personas, angles, hooks, scripts, static concepts, a testing plan and the booking funnel behind the ads • An IVF cycle coordination tracker that moved a fertility clinic's coordinators from three spreadsheets and a whiteboard into one system (5-star review) • Practice Better setup for a wellness practice: services, packages, booking and client automations • A custom recruitment CRM with automations for a health tech team • A knowledge operations system and process map for Clipboard's healthcare operations team HOW I WORK • I start with an audit of your current ads, funnel and follow-up before changing anything. • Patient data stays in your clinical system. Other tools only get what they need, such as IDs, dates and statuses. • You get documentation and a recorded walkthrough of everything I build. Tools: Make, Airtable, Zapier, Keragon, Monday (certified Workflow Associate), Practice Better, Meta Ad Library. Send me your website and the ads you're running, and I'll tell you the first two things I'd change.