Jelica M.

Senior Creative | Design, Art Direction & AI Visuals

I'm a Senior Designer and Creative with 15+ years of experience creating visual work for beauty, fashion, lifestyle, retail, hospitality, and premium consumer brands. My work combines design, art direction, and AI-assisted image production, from brand identities, campaigns, editorial and digital design to product imagery, lifestyle visuals, and short-form AI video. I work across both traditional and emerging creative production, using AI where it genuinely improves the work rather than defining the aesthetic. For product and beauty brands, this includes creating campaign-ready visuals from existing product photography while maintaining packaging, branding, and overall visual consistency. I've collaborated with agencies and brands across New York, London, Paris, Melbourne, and the Middle East, working across both established brands and growing businesses. What I can help with: Creative Direction & Campaign Design Brand Identity & Visual Systems AI Product & Lifestyle Imagery AI-Assisted Campaign Visuals Short-Form Product Video & Image-to-Video Editorial, Print & Packaging Social, Email & Digital Design Retouching & Compositing I care about strong ideas, typography, composition, detail, and work that actually feels appropriate for the brand, whether it's designed traditionally, created with AI, or combines both.