Katherine F.

I help SaaS companies, B2B businesses, and startups turn traffic into customers with conversion-focused websites and landing pages — from UX/UI strategy to Webflow launch. Here’s what I bring to your project: 🔑 SaaS & B2B Expertise – I understand funnels, gated landing pages, demos, and lead capture — so we design for results. 🖌️ UX/UI Design – Wireframes, Figma designs, and prototypes to validate ideas quickly. 🌐 Webflow Development & AEO Optimization – Responsive builds, CMS setup, animations & interactions, plus content optimized for AI-powered search and rich snippets to help your product get discovered. 🎯 Conversion Optimization – Clear messaging, call-to-action hierarchy, and layouts that boost signups. ⚡ Performance & Maintenance – Clean code, fast load times, and ongoing updates if needed. 🔧 Integrations & Automations – Forms, CRMs, analytics, Zapier, and custom embeds. 📊 Results I’ve Delivered (Collaborative Projects) - Helped improve a SaaS signup flow by 22.5% (collaborated on UX and UI Design) → Net earnings doubled over 12 months - Contributed to 6–8% conversion lift on landing page redesigns - Designed UX changes that reduced drop-off at key funnel step by 24% → more users completed the funnel - Boosted final conversion rate from 5.83% → 7.14% (22% relative improvement) - Helped structure page content for AI-friendly answers and rich snippets, supporting discoverability alongside conversions 👩‍💻 WHO IS KATIE FORLEO? As a User Interface (UI) & User Experience (UX) Designer with over 8 years of design experience I have helped startups and enterprise companies build beautiful, user-friendly landing pages, apps and websites. I have a Master’s degree in User Experience Design and am passionate about working with clients like you to reach your goals and provide a delightful experience to users.