Viki S.
Facebook Ads Manager, Meta Ads Lead Generation Specialist, Paid Ads
📈 𝗠𝗼𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗱𝗼𝗻'𝘁 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗱𝗼𝗻'𝘁 𝘄𝗼𝗿𝗸. They struggle because of poor strategy, inaccurate tracking, weak creatives, low-converting landing pages, and scaling campaigns before they're ready. If you're dealing with high CPA, low ROAS, poor lead quality, inconsistent sales, or wasted ad spend, the problem usually isn't the platform. It's the system behind it. I'm Vicky, a Performance Marketing Specialist with 6+ years of experience helping businesses generate qualified leads, increase sales, and scale profitably through Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Shopify Advertising, Lead Generation, and Conversion Optimization. I've worked with startups, eCommerce brands, Shopify stores, local businesses, and service-based companies across the US, UK, Australia, Canada, and worldwide, building advertising systems focused on measurable business growth. 💡 I don't just manage campaigns. I build profitable customer acquisition systems. ✅ Here's How I Can Help 📌 𝗠𝗲𝘁𝗮 & 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 ✔ Meta Ads Strategy ✔ Facebook Ads Management ✔ Instagram Advertising ✔ Lead Generation Campaigns ✔ Shopify & Ecommerce Advertising 📌 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 ✔ Google Search Ads ✔ Google Shopping Ads ✔ Performance Max Campaigns ✔ PPC Campaign Management ✔ Retargeting & Remarketing 📌 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 ✔ Meta Pixel ✔ Conversion API (CAPI) ✔ Google Analytics 4 (GA4) ✔ Google Tag Manager (GTM) ✔ Conversion Tracking 📌 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ✔ Landing Page Optimization ✔ Funnel Optimization ✔ Conversion Rate Optimization (CRO) ✔ Customer Acquisition Strategy 🎯 𝗖𝗼𝗺𝗺𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜 𝗦𝗼𝗹𝘃𝗲 ✅ High Cost Per Lead (CPL) ✅ High Cost Per Acquisition (CPA) ✅ Low Return On Ad Spend (ROAS) ✅ Poor Lead Quality ✅ Inconsistent Sales ✅ Wasted Advertising Budget ✅ Broken Tracking ✅ Low Conversion Rates ✅ Campaigns That Stop Performing Instead of applying random tactics, I identify the real bottlenecks affecting performance and build a strategy around fixing them. 📊 𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Every successful campaign starts with understanding your business. Before launching or scaling campaigns, I analyze: ✔ Business Goals ✔ Offer & Positioning ✔ Target Audience ✔ Competitor Research ✔ Customer Journey ✔ Funnel Structure ✔ Creative Strategy ✔ Landing Pages ✔ Campaign Structure ✔ Budget Allocation ✔ Meta Pixel & Event Tracking ✔ Google Analytics & Attribution Only after building the right foundation do I optimize and scale campaigns using real performance data. 📈 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗘𝘅𝗽𝗲𝗰𝘁 ✅ Higher Quality Leads ✅ Better ROAS ✅ Lower CPA & CPL ✅ Increased Sales ✅ Better Conversion Rates ✅ Improved Customer Acquisition ✅ Profitable Campaign Scaling ✅ Data-Driven Decisions ✅ Transparent Reporting ✅ Continuous Optimization Every recommendation is backed by testing, analytics, and performance—not assumptions. 🛠 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 & 𝗧𝗼𝗼𝗹𝘀 Meta Ads Manager • Facebook Ads • Instagram Ads • Google Ads • Google Shopping • Performance Max • Google Analytics 4 • Google Tag Manager • Meta Pixel • Conversion API • Looker Studio • Shopify • WooCommerce • WordPress ⭐ 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲 ✔ Business-first strategy ✔ Fast & professional communication ✔ Transparent reporting ✔ Honest recommendations ✔ Strong analytical thinking ✔ Reliable campaign management ✔ Continuous testing & optimization ✔ Long-term growth mindset I focus on building advertising systems that generate consistent leads, profitable sales, and sustainable growth—not short-term spikes. 🤝 𝗟𝗲𝘁'𝘀 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 If you're looking for someone to simply launch ads, I'm probably not the right fit. If you're looking for a Performance Marketing Partner who understands Meta Ads, Facebook Ads, Google Ads, Lead Generation, Paid Advertising, PPC Management, Customer Acquisition, Conversion Optimization, Digital Marketing Strategy, Funnel Optimization, and Business Growth, I'd love to help. 📩 Send me: Your website Your monthly ad budget Your biggest marketing challenge I'll review your current strategy, identify your biggest growth opportunities, and recommend the best next steps before we begin. 🚀 Let's build a scalable advertising system that generates predictable leads, profitable sales, and sustainable business growth. Search Tags: Facebook Advertising, Facebook Ads Manager, Facebook Ads Expert, Facebook Ads Specialist, Meta Ads, Meta Ads Manager, Meta Advertising, Meta Ads Expert, Instagram Marketing, Instagram Ads, Social Media Marketing, Social Media Advertising, Social Media Management, Social Media Manager, Digital Marketing, Digital Marketing Strategy, Performance Marketing, Lead Generation, Lead Generation Specialist, Local Lead Generation, Ecommerce Marketing, Ecommerce Advertising, Shopify Marketing
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $510
Billed in all: $2,596$2.6k
$510 in the last 6 months
Across 9 contracts
Earnings, last 30 days
Skill rankings: Top 37% in Marketing Strategy
Ranked by MRR among everyone on Upwork with the skill.
- #23Facebook Dynamic Product Ad53 freelancers · 🇮🇳 #2Top 43%🇮🇳#2 of 4
- #490Performance Marketing1,000 freelancers · 🇮🇳 #106Top 49%🇮🇳#106 of 200
- #511Facebook Pixel Setup & Optimization1,163 freelancers · 🇮🇳 #77Top 44%🇮🇳#77 of 148
- #567Google Ads Account Setup1,074 freelancers · 🇮🇳 #177Top 53%🇮🇳#177 of 280
- #662Shopify Marketing1,429 freelancers · 🇮🇳 #148Top 46%🇮🇳#148 of 241
- #789Google Ads Account Management1,516 freelancers · 🇮🇳 #218Top 52%🇮🇳#218 of 358
- #850Facebook Marketing1,913 freelancers · 🇮🇳 #118Top 44%🇮🇳#118 of 214
- #976Ecommerce Marketing1,960 freelancers · 🇮🇳 #119Top 50%🇮🇳#119 of 209