Armine C.

I’m a Digital Marketing Manager and Marketing Project Manager with 8+ years of experience and a Master’s in Advertising & PR. I run social media, content, email and Meta Ads hands-on, lead campaigns, launches and events from brief to results, and build AI automations in Make that take repetitive work off your team. ✔ Top 3% of freelancers on Upwork · Top Rated Plus · 100% Job Success ✔ 76 contracts, many running a year or longer ✔ HubSpot Certified · Google Analytics Certified · Google Ads Search Certified MARKETING PROJECT MANAGEMENT I build clear project plans, timelines, and budgets, create much of the design work myself, and bring in UGC creators or specialist designers when the scope calls for it, so campaigns, launches, events, and website or app projects ship on time. Stakeholders get regular updates, and every project is documented and measured against its goals. SOCIAL MEDIA & CONTENT MARKETING I manage social accounts and content calendars across multiple channels at once, with a structured, data-informed approach rather than posting on instinct. Strategy, copywriting, visuals, and brand messaging stay consistent across every channel, and I report on what's working so the content keeps improving. DESIGN & WEB I design social content, ad creatives, brand assets, and print materials in Canva and Figma, including full brand template systems. I also build and update websites in WordPress, Wix, Squarespace, and Shopify. EMAIL, CRM & PAID ADS I build email automation and CRM workflows in HubSpot, Mailchimp, and Klaviyo, and use Make to connect the rest of the stack: form leads sent straight to the CRM and into a nurture sequence, reports that update themselves, and repetitive marketing tasks taken off the team's plate. I run Meta and Google Ads as part of a multi-channel strategy rather than in isolation from organic content. AI & MARKETING AUTOMATION I build automations in Make that connect your marketing tools and add AI where it saves real time: • Lead qualification: AI scores each new enquiry (Hot, Warm, Cold), updates HubSpot, and alerts your team in Slack when a lead is ready to buy • Personal follow-up emails written by AI and sent within seconds of a form submission • Reports and logs that update themselves, and repetitive marketing tasks taken off the team's plate Every flow is mapped, tested, and documented before handover, so your team knows exactly what it does. SEO, AEO & GEO Organic search strategy plus AI search visibility, so you show up in both traditional search and AI-generated answers. SELECTED PROJECTS IGCS (International Gynecologic Cancer Society) ‒ Global Nonprofit / Healthcare Led digital marketing and design for two international conferences (Cape Town 2025, Montreal 2026) and designed a unified brand template library that rebuilt their social media system. Reach grew 456% in 90 days, with 493K+ total views across posts, stories, and reels. MedicalYou ‒ Healthtech Managed growth marketing end to end (Meta Ads, HubSpot automation, social media strategy). Brought in and art-directed a UI/UX designer for the app design, brand book, and logo, and managed 5 UGC creators for paid ads. Alibi Bar & Lounge ‒ Local Business Ran a Meta ads campaign that reached 59K+ people at $0.37 per click, while organic Instagram reach grew 360% and followers grew 65%. AutoBead ‒ Ecommerce / Automotive Grew Instagram from 9.8K to 14.6K followers through a rebuilt content and engagement strategy. Industries: Healthcare · Healthtech · Nonprofit · Ecommerce · Hospitality · Education Tools: Canva · Figma · CapCut · Adobe Premiere · Hootsuite · Buffer · Sprout Social · Meta Business Suite · Meta Ads Manager · Google Ads · Mailchimp · Klaviyo · HubSpot · Google Analytics · Otterly.AI · WordPress · Squarespace · Shopify · Wix · Trello · Asana · ChatGPT · Claude · Manus · Midjourney · Make HOW I WORK I respond within a few hours, manage multiple projects and accounts in parallel, and communicate proactively so deadlines and goals are met. Whether you need someone to manage a campaign or launch, own your social media and design, or run your marketing more broadly, send me a message and I'll reply within a few hours.