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Liljana M.
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Liljana M.

Email & Meta Ads Designer | Figma | Adobe CC | Klaviyo

Hey, I'm Liljana, a Senior Graphic Designer specializing in ecommerce creative: Meta ad creatives, Klaviyo email design and Amazon A+ content that's built to convert. Here's how I got here. 2000: The year I first discovered Photoshop. I was just 6 years old. While most kids were doodling on paper, I was busy making kid-style collages on screen. 2006: My first taste of client work, on holiday in Croatia. I photographed people by the sea and turned the shots into custom postcard collages. It sold and taught me early that design is only "good" when it works for the person it's made for. 2012: My creativity branched into origami. I even tried turning it into a business. It didn't take off but it taught me structure, patience and how to finish what I start. 2018: I completed my studies at the Graphic Design Academy and started in-house as a Junior Designer, working across physical branding and environmental design and learning how design performs inside a real business. 2020: I took the leap into freelancing full-time and founded Tarax Creative Studio, starting out as a brand designer building visual identities, logos and brand systems that helped young companies look established from day one. 2023: My focus shifted to ecommerce, where design has to do more than look good, it has to sell. I became the lead creative for 7-figure DTC brands like The Earthling Co. and Cosabella, shipping 150+ conversion-focused Meta ad creatives, 100+ Klaviyo email campaigns and full Amazon A+ visual suites across paid, email and marketplace channels. 2026: Today I bring 8 years of experience and a Top Rated Plus profile on Upwork (100% JSS), including 6 strong long-term collaborations and 10+ brands I support as their on-call designer whenever they need one. Open to new projects and collaborations, and always up for the right team to grow with. Feel free to reach out.

🇪🇸Barcelona, Spain$40/hr100% JSS4.98 (47)Since Jun 2018

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#33,548 / 412k
🇪🇸Country#333 / 4,023
Revenue, last 30 days
$224

Last 6 months: $8.7k

World#80,091 / 412k
🇪🇸Country#685 / 4,023
Total earnings
$46k

Billed in all: $48k

World#81,430 / 412k
🇪🇸Country#838 / 4,023
Per project
$630

$962 in the last 6 months

World#161,882 / 412k
🇪🇸Country#1,648 / 4,023
Projects, last 6 months
9
33% fixed67% hourly
World#21,105 / 412k
🇪🇸Country#159 / 4,023
Projects in all
73

Across 103 contracts

55% fixed45% hourly
World#40,823 / 412k
🇪🇸Country#402 / 4,023

Earnings, last 30 days

$48k+$224 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$47.6k$47.8k$48.0kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Adobe Photoshop

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Firefly9 freelancers · 🇪🇸 #1Top 22%
  2. #20Static Banner Ad Design257 freelancers · 🇪🇸 #1Top 8%
  3. #216Email Design2,188 freelancers · 🇪🇸 #4Top 10%
  4. #300Facebook Ad Campaign2,495 freelancers · 🇪🇸 #4Top 12%
  5. #330Klaviyo2,875 freelancers · 🇪🇸 #5Top 11%
  6. #431Social Media Design6,511 freelancers · 🇪🇸 #5Top 7%
  7. #1,084Canva17,402 freelancers · 🇪🇸 #6Top 6%
  8. #1,355Adobe Illustrator24,314 freelancers · 🇪🇸 #25Top 6%