Rostyslav C.

Paid social certified media buyer for Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat Ads, Pinterest Ads, ChatGPT/OpenAI Ads | $30M+ Spent | DTC eCommerce & Lead Gen | AI | Replies within 1 hour Your ad budget deserves more than "set it and forget it." Most accounts I audit are quietly bleeding 20–40% of spend on campaigns that should've been killed weeks ago. I help eCommerce DTC brands and lead-gen businesses build paid social that actually scales across Meta (Facebook & Instagram Ads), TikTok and Snapchat with a clear system: structure, creative testing, tracking and optimisation driven by CPA, ROAS, revenue and lead quality. 🏅 Meta Certified Media Buying Professional (certified through 2027) ⭐ Top Rated Plus on Upwork 10+ years across Meta, TikTok and Snapchat Ads in the UK, US, Canada, Australia and Europe — eCommerce, EdTech, HealthTech, Real Estate and FinTech. 📊 TRACK RECORD - $30M+ in ad spend managed across Meta, TikTok & Snapchat - Up to 29x ROAS on Meta for eCommerce, confirmed against store revenue - Grew a UK store's Meta budget 25x (£1k → £25k/month) while holding ROAS - Hands-on across 50+ brands in eCommerce and lead gen REAL CAMPAIGN RESULTS: 1) Meta · Power Tools, UK: 29.38x ROAS — £487k spend → £14.3M revenue, 74,022 purchases 2) Meta · Pharmacy, AU: 9.5x ROAS held for 12 months — AU$181k → AU$1.71M 3) Meta · Workwear, AU: 6.68x ROAS — $231k → $1.54M, 97 creatives produced in-house 4) Meta · Healthy Snacks, AU/NZ: 3.19x ROAS — AU$429k → AU$1.37M, store revenue +96% 5) Snapchat · GLP-1 brand, US: from $0 revenue to $807k in 4 months, 2,461 purchases 6) TikTok + Snapchat · Shapewear, US/UK/AU: $382k → $875k (Triple Whale), 15.3K purchases 7) Lead Gen · Premium villas, Bali: 5,151 leads at $7.43, CPL down 3x — $7.8M in villa sales 8) Lead Gen · Home Essentials, EU: 412,280 messages at $0.57 — 13.52x ROAS ✅ WHAT I DO - Paid social strategy — Facebook & Instagram Ads, TikTok and Snapchat: campaign architecture, Advantage+ Shopping, CBO, creative-testing and retargeting funnels built to scale. I run bid-cap, cost-cap and ROAS-goal strategies depending on your scale and business stage. - eCommerce — Shopify, WooCommerce and Magento campaigns focused on purchases, ROAS, AOV and profitable scaling. Decisions made on MER and contribution margin, checked against what the store actually banks. - Lead generation — clinics, real estate and local services, built around CPL, lead quality and what actually closes. - App campaigns — user acquisition for mobile apps with full event tracking, SKAdNetwork/MMP setup and in-app optimisation. - Creative strategy — hooks, angles, UGC scripts, static concepts and video briefs based on your offer and funnel stage. I test hooks separately from the body, so a tired opening gets replaced without a reshoot. - Tracking & optimisation — Pixel, CAPI, GA4, GTM, custom conversions, Catalog & Dynamic Product Ads. I agree the attribution window with you before scaling, and every decision is read from it. 🛠️ STACK Meta Ads (Facebook & Instagram) · TikTok Ads · Snapchat Ads · Pinterest Ads · ChatGPT Ads · Shopify · WooCommerce · Magento · GoHighLevel · HubSpot · Zoho CRM · Catalog & Dynamic Product Ads · Meta Pixel & CAPI · GA4 · GTM · Looker Studio · Triple Whale · Server-side tracking 🤖 AI IN MY WORKFLOW ChatGPT, Claude, Gemini, Higgsfield and Canva — for faster creative production, copy iterations and audience research. AI accelerates output. 10 years of real experience drives the decisions. Meta's delivery is increasingly AI-led — the old "interest stack" playbook doesn't hold anymore. I build campaigns that work with the system: strong creative diversity, clean conversion signals and a structure you can actually trust. 💬 WHAT CLIENTS SAY - "Excellent media buying skills on Meta (FB/IG), TikTok and Snapchat. Systematic and results-oriented — his contributions helped us achieve our goals. Highly recommend." - "Great knowledge of PPC ads — his suggestions generated more leads for our project. Would highly recommend and happy to work again." - "Professional and reliable." Skills Meta Ads · Facebook Ads · Instagram Ads · TikTok Ads · Snapchat Ads · Pinterest Ads · ChatGPT Ads · Media Buying · Paid Social · Campaign Management · Conversion Tracking · Dynamic Product Ads · Advantage+ Shopping Campaigns · Lead Generation · ROAS Optimization · Shopify · Performance Marketing