Sarah V.

I am a Top 1% Expert-Vetted Marketing Strategist and Data Analyst who collaborates with companies and their marketing teams to provide strategic consulting. I also have my MBA from Boston University and over 20 advanced certifications from Google and Hubspot including Google Tag Manager and Google Ads certifications. Companies retain my services to implement analytics-based strategies and tie client KPIs to marketing metrics. RECENT CLIENT EXPERIENCE: · Tactical planning including trade, media, programmatic, and digital for a Fortune 100 Consumer Goods and Healthcare Conglomerate with $5.3B annual revenue. · Reused Gartner assets in email campaigns, blogs, and video scripts for an Insurance SaaS company with $26M annual revenue and set new company record of 32% webinar conversion. · Ran Google Ads Campaigns for seven Cardiovascular Devices (Pumps, Stents, etc.) for a Medical Device Company with $34.6B annual revenue. · Market Analysis for insurance market for Medi-Cal leading to market penetration and $1M of PBM contracts for a Fortune 500 Health Solutions Company. · Developed white papers on AI Operating Technology for Columbus, Ohio’s Fastest Growing Technology Startup and facilitate a $50M tech exit to a Fortune 100 company. PREVIOUS EXPERIENCE: -Data Analyst for McLean Hospital in Boston, the #1 psychiatric hospital in the world (U.S. News & World Report), where I published numerous academic journal articles. -MBA Internship at CVS Health in Enterprise Market Strategy -Marketing Consultant for Fortune 100 companies EDUCATION: -MBA from Boston University -Specialization in Health Sector Management and Entrepreneurship -Undergrad Boston College WHAT MAKES ME UNIQUE: Each of my digital marketing solutions is entirely customized to each client’s preferences, quarterly KPIs and company culture. My clients realize unprecedented ROI because of my unique holistic approach to digital marketing, which takes into account: - Comprehensive business and data analytics - Proprietary psychological evaluations of target markets - Attention to financials and ROI Offering By Category: Marketing Analytics - Market research, heat mapping, SEO Digital Marketing - Marketing Strategy, Social Media, Influencer Marketing Marketing Content - White papers, Case Studies, Blogs, Copywriting, Video Script Creation, Email Marketing, Drip Campaigns Services Offered: Email Marketing - Strategy and content for drip campaigns, newsletters, onboarding sequences, lead nurturing emails, and more to promote brands and develop customer relationships. Campaign Management - Reporting, optimization, media buying, and more to create, execute, and monitor all types of marketing campaigns from email to social media to influencers. Display Advertising - Display advertising is a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their product on websites, apps, or social media. Marketing Automation - Marketing automation is the process of using software to automate marketing actions, allowing organizations to be more effective. Search Engine Marketing - Market research, data mining, list building, and other services to identify and cultivate potential customers through content, ads, social media, email, phone, and more. SEO - Develop strategic opportunities to grow a company by developing partnerships, managing relationships, or identifying unique market opportunities through market research. Social Media Marketing Social media marketing is the process of using organic and paid social media posts and ads to build awareness, promote a brand, and connect with an audience. Brand Strategy - Long term plan for a brand to achieve its marketing and sales goals. Content Strategy - Planning, strategizing, and managing of content and messaging in blogs, video scripts, or social media posts to grow a business or brand. Marketing Strategy - Conduct research and analysis to form your marketing strategy and plan that will achieve your business objectives. Public Relations - Press releases, crisis management, speeches, media outreach, influencer marketing and more to build and maintain a positive image for a business or organization’s public. Social Media Strategy - Defining a business's social media goals and creating a plan to get there through social media marketing.