Sylvia O.

With 15+ years of experience and more than 4,000 content assets delivered ✍️, I’ve helped brands like The Ordinary, Maybelline, Michael Kors, Redis, GoToMeeting, Capgemini, and Entertainment Tonight Canada build content strategies that drive measurable growth. I work with brand, growth, and marketing teams to shape omnichannel content strategies, scale distinctive brand platforms, and lead execution across email, web, social, and product. Every project is designed to connect content with business goals, from increasing engagement to improving retention and driving conversion. Whether it's scaling social audiences by 800 percent 📈, launching new brand platforms 🚀, or building editorial programs that boost performance across the funnel 🎯, I bring a strategic, results-focused mindset grounded in clarity, collaboration, and creative impact. How we can work together: Content Strategy & Brand Voice ============================ Tone of voice refinement and governance Cross-channel content systems (email, web, social, SEO) Messaging frameworks and funnel optimization Editorial planning, lifecycle marketing, and information architecture Scientific and regulatory content alignment Content testing, segmentation, and performance reporting Content operations, workflow design, and stakeholder alignment Integrated Marketing & Brand Growth ============================== Omnichannel content and campaign strategy Full-funnel brand messaging (acquisition to retention) Social media and influencer content leadership Paid media messaging (social, display, search) Product marketing and go-to-market strategy Global localization and multi-market content planning Creative partnership storytelling and PR integration Leadership & Collaboration =========================== Managing and mentoring content teams Cross-functional collaboration with brand, science, legal, and regulatory teams Building content systems, calendars, and templates Leading voice and messaging workshops Developing toolkits and internal training I've created content for: - Deciem - GoToMeeting - Redis - Sked Social - Bonsai - CapGemini - SuperDataScience - Nextiva - Maybelline - Michael Kors - IKEA - Audi Client reviews: "Sylvia is, quite simply, a one-stop-shop marketing master. Whether she's working on social media, blogs, or emails, she produces high-quality, highly engaging content that speaks to our customers, while very much embracing our unique brand spirit. Her custom digital strategies are sympathetic to our specific needs and resources, and make every attempt to maximize results. She's also an endless source of creative ideas and we always look forward to working together." - Christabel Shaler - Marketing Rep, Saul Good Gift Co. "A natural leader, Sylvia took hold of all marketing initiatives at Terra Hale with confidence, ease and passion. Always on top of industry and marketing trends, she aims to deliver world-class campaigns that lead and inspire copycats. She is an essential part of our team, which is why I continue to work with her remotely. I cannot imagine proceeding without her invaluable input, her drive for results and enthusiasm for getting the details just right." - Michal Homola, Founder, Terra Hale Get in touch -- Sylvia