Andres P.

🟢 Open for work. 👋 I'm Andy, a brand identity designer with 15+ years of experience. I specialize in refining existing logos, turning rough or low-quality artwork into clean, precise, professional vector logomarks. I don't approach this kind of work as simply "tracing a logo." I look at the existing artwork carefully, figure out what makes it work, and then rebuild it properly, paying attention to letterforms, Bézier curves, proportions, spacing, alignment, and all those tiny details that tend to become very obvious once a logo needs to be embroidered, engraved, printed on a massive billboard, or remain legible on your phone. Most importantly, I understand the difference between refining a logo and redesigning it. If the existing design is already right, my job is not to reinvent it. It's to make sure the execution is as good as the idea. If you'd like, send me the current logo and I'll be happy to take a preliminary look and discuss what could be improved. ─────────────────── WHAT IS LOGO REFINEMENT ─────────────────── If your logo already exists but lacks technical precision, I will reconstruct it from scratch to achieve clean geometry, balanced proportions, and production-ready vector quality. This is not a redesign service. The goal is to preserve your identity while elevating its execution to professional standards, providing ready files for print and web application. ❖ Refinement ❖ Refresh ❖ Vectorization ❖ Cleanup ❖ Optimization ❖ Redrawing ❖ Reconstruction ❖ Enhancement ❖ Update ❖ Polishing ❖ ─────────────────── THIS SERVICE IS FOR YOU IF ─────────────────── ✤ You already have a strong logo direction but you need to refine and prepare the brand to implement it in a professional way ✤ You have a raster logo (JPG, PNG, scan) that needs to become vector ✤ Your current vector file is messy, inconsistent, or auto-traced ✤ You need clean geometry for engraving, CNC, or print ✤ You want visual consistency without altering the design ───────────────── LOGO REFINEMENT FAQs ───────────────── ▶ WHAT’S YOUR PROCESS? I have a 4-step process: 1️ Assessment 2️⃣ Rebuild 3️⃣ Optimization 4️⃣ Deliverables Production. For details on each stage, please check the attached presentation. ▶ HOW MANY ROUNDS OF REVISIONS DO I HAVE? As many as needed. My projects are usually approved in the first presentation round. However, if there are any tweaks you'd like to make before I prepare the final files, we can review the material until you're comfortable with the design. ▶ WILL YOU USE AI OR AUTOMATIC TOOLS? No automatic image tracing, no AI-generated elements, or other automated tools will be used. The logo is reconstructed from scratch as clean vector artwork, giving me full control over every path, curve, and proportion. ▶ WILL MY LOGO BE SUITABLE FOR LARGE-FORMAT PRINTING? Yes. The refined logo will be created as vector artwork, allowing it to scale to any size without losing quality. You’ll receive a variety of file formats, including PDF, EPS, SVG, and PNG, for print (CMYK) and web (RGB) use. For a detailed list of the deliverables I typically provide, please check the attached presentation. ▶ WILL YOU RESPECT THE ORIGINAL DESIGN? Yes. The goal is to preserve your identity while elevating its execution to professional standards. If, during the process, I notice a different solution that could improve the outcome, I’ll present it as an alternative version so you can compare both options and decide what fits best. You will always have the final say. ───────────── A LITTLE ABOUT ME ───────────── I’m a brand identity designer with a strong knowledge of typography, a keen eye for detail, and a strong understanding of the technical side of design. Clean vectors, well-spaced letters, and precise proportions are the kind of details I naturally pay attention to. That’s why logo refinement became a specialty of mine: bringing out the best in one of the central elements of every brand identity, the logo. ───────────── SOME HIGHLIGHTS ───────────── 🕑 +15 Years of professional design experience ⭐ Top Rated Plus talent on Upwork 💯 100% Job Success on Upwork 🏅 Certified Brand Specialist by Upwork 🌎 +60 Successful Projects Delivered Worldwide 💵 $100K+ in Upwork earnings (a proven track record) 💼 Frequent Industries I work with: Healthcare, Tech, Saas, Construction, B2B, B2C ─────────────────── OTHER SERVICES I PROVIDE ─────────────────── ✦ Brand Audit ✦ Logo Design / Redesign / Refresh / Refinement ✦ Brand Identity / Strategy ✦ Custom Typography / Lettering Artwork ✦ Vectorization / Digital Artwork ✦ Editorial Design ✦ Icon Design ✦ UI Design ✦ Presentation Design ✦ Art Direction ✱✱✱ Feel free to contact me. I'd love to hear more about your project and make your brand look as it deserves. Excited to see what we can create together! ✱✱✱