Heather N.

Need research that drives business impact — not just data? I help brands turn qualitative and quantitative insights into clear, confident strategy. Who I Work With & How I Help 25+ Years Delivering Research-Led Growth I'm the founder of Directive Analytics, partnering with Fortune 500 to growth-stage companies across CPG, healthcare, tech, and financial services. I partner with teams to identify opportunities, validate ideas, design experiments, and activate results faster. How I Deliver Value - Segmentation & Innovation — Conjoint, MaxDiff, cluster analysis that identifies your highest-value opportunities - Concept & Messaging Testing — IDIs + surveys that validate ideas before you invest - Path-to-Purchase & UX Testing — Ethnography, moderated UX sessions, journey mapping - Moderation & Qualitative Leadership — RIVA-trained, adept with emotionally sensitive topics (Gen Z, patients, C-suite executives) Why Clients Choose Me I’m a lean, senior-led team, and I personally run each engagement. I distill complex findings into clear strategy your team can execute immediately. My research has validated breakthrough concepts, defined winning customer segments, and uncovered white space worth millions. Ready to turn insights into confident action? Let's discuss your next growth challenge.