Otto B.

Most DTC brands running Meta ads have the same problem: random creative. Ads go up, some work, most don't, and nobody knows why. When a winner dies, you're starting from scratch again. I fix that. I've taken brands from $1,000/day to $4,500/day by rebuilding creative from the angle out - starting with what actually drives your customer to buy, then testing systematically so every round teaches you something the last one didn't. Recent results: Hook rate 12% to 31% (health & wellness supplement brand) CPA $54 to $34 - 37% drop in 6 weeks Spend scaled $1K to $4.5K/day without ROAS degradation Here's what I actually do: I audit what you've tested versus what you think you've tested. Then I script concepts tied to a real reason each one should convert - angle, awareness level, price sensitivity, identity, whatever's actually relevant to your buyer. When results come in, I read them against the angle, not just the surface metrics. A winning ad should tell you something about your customer, not just that one video did okay. If your ad account is full of random creative with no system behind it - that's exactly where I start. Top Rated. Fast turnaround. Available now.